How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
The Future of Work
Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…
Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika
Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…
Standing Out from the Competition: In Conversation with Agatha Bejan and Wolfgang Peters
In this interview, Agatha Bejan, Director of CRM and Retention, and Wolfgang Peters, Director of Acquisition discuss their…
In Conversation: Women at Phiture
Four Phiturians speak about the current state of women’s rights and discuss what true gender equality in the workplace looks…
Phiture Academy and the Future of Learning
In this article we will outline some of the key benefits e-learning can offer organizations inside and outside the mobile growth…
Phiture Academy: Why We Launched Our Own E-learning Platform
Phiture Academy is now open and welcoming its first learners. The first course is ‘ASO for beginners’ and features Andy Carvell,…