ASO Monthly #56 December 2020: Black Friday records, 2020 App Awards, New EU legislation, and more!
Digital was central to the success of Black Friday sales this year, much more so than in previous years. COVID-related restrictions on offline stores…
What the Future Holds for ASO: The Phiture Team’s Predictions for 2021
In this article, the Phiture team reflects on 2020 and sheds light on our predictions for what the future of app store optimization looks like in…
ASO Monthly #55 November 2020: App Store Privacy, Third-party App Recommendations, App Store Commission Rate, and More!
Apple has announced that developers will be required to provide privacy details starting December 8th. The details will need to include information…
ASO Monthly #54 October 2020: Antitrust actions, Play Store A/B testing, App Store pre-order release, and more!
A new European legislation draft has raised the possibility of prohibiting Apple and other companies from selling devices with their own…
The ASO Book: Free Download and Interview with Moritz Daan
Phiture is happy to announce that Advanced App Store Optimization: The Complete Guide to ASO (2018 Edition), previously purchasable either in print…
ASO Monthly #53 September 2020: iOS14 Release, the Discontinuation of the Classic Google Play Console, and More!
Apple will add a new type of subscription offer called offer codes, which will allow developers to easily distribute one-time use codes to new,…
iOS 14 Is Out. Here’s What’s New for ASO
Apple is about to release iOS 14 on September 16, one day after the event where it announced new Apple Watch and iPad models. As well as adding a lot…
ASO Monthly #52 August 2020: CRO Tips, Conversion Myths Debunked, COVID-19 Impact on Apple Search Ads, ASO Challenges for Mobile Games, Upcoming Features & Updates, and More!
Every day, millions of reviews are left on Google Play, which gives developers an insight into what users are looking for, what they’re interested in…
Take a Glance at Your Competitors With Phiture’s Scraper
When working on Conversion Rate Optimisation (CVR), you should have in your plan a phase dedicated to testing various screenshot hypotheses.…
ASO Monthly #51 July 2020: New Categories Design in Google Play, Apple Store’s Move in China, Upcoming Features & Updates, and More!
At the end of June, the Indian government blocked 59 apps due to concerns raised over the threatened “national security and defense of India”.…
