The BRAIN framework is a new framework for CRM teams geared towards tackling a specific challenge, resulting in a prioritized action plan. It’s written to be broad enough for any team or setup, making it ideal for any kind of situation. Our free downloadable BRAIN framework template is divided into the following tabs:
Introduction
Working sheet, where you can manage your projects
Campaign backlog
This template will give you a launchpad from which you can learn and experiment, with clearly defined goals towards accountable growth. It can be used as a starting point, but feel free to build it out as you go along or as your own team and objectives require.Read the full article here: Ideation and Brainstorming for CRM Teams: Introducing the BRAIN Framework