Guide to Mobile App Performance Testing for Sustainable Growth
Mobile application performance testing ensures your app loads fast, runs smoothly, and stays stable across real devices and network conditions. This guide explains the performance metrics that…
Is Your App Ready for Voice Search Optimization? An ASO Guide
Voice search is changing how users express search intent, and app discovery will follow. This article is about how voice search optimisation fits into ASO today, what it means for app visibility, and…
Big Update: Introducing the ASO Stack Redux 2026
The ASO Stack 2026 Redux is Phiture’s latest update to its ASO framework, redesigned to reflect how app discovery actually works…
Google PlayTime 2025 Recap: New AI, Discovery, and Developer Updates
Google Playtime 2025 introduced major AI-powered updates across Play Console, Play Games, discovery surfaces, and loyalty…
App Store iOS 26 updates: The changes that matter for ASO
Slide-by-slide guide to iOS 26 App Store updates: Apple Games, Liquid Glass icons, and public tags—what changed, where it…
B.Layer In-App Studio: Use Advanced In-App Messaging to Deliver Better User Experiences and Drive Conversions
Phiture’s B.Layer In-App Studio empowers teams to build modals, flows, and surveys without code. Deliver personalized experiences…
WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design…
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and…
