This month’s ASO Monthly edition outlines the most relevant ASO developments from June. Here, we shed light on trends in App Store Optimization, algorithm changes, insights into conversion rate optimization, and tool updates.
June 4
Google may soon remind users to open an app they have recently installed
Google is reportedly working on a new feature for the Play Store that will remind users to open newly downloaded apps within 24 hours if they haven’t been opened yet. This feature, discovered through an APK teardown on Android Authority, aims to increase app engagement by prompting users to interact with apps they might otherwise forget about. The reminder system is still under development and is expected to reach a larger number of devices in the coming months.
June 6
Apple announces Apple Design Award Winners for 2024
Apple announced the winners of the 2024 Apple Design Awards at WWDC24, recognizing 14 apps and games for excellence in design, innovation, and technical achievement. The awards spanned seven categories: Delight and Fun, Inclusivity, Innovation, Interaction, Social Impact, Visuals and Graphics, and a new category for Spatial Computing. Winners include standout apps like Bears Gratitude and Procreate Dreams, and games like Lost in Play and Lies of P. These winners exemplify the exceptional use of Apple technologies to create engaging and impactful user experiences. Check out the winners here →
ASO Conference: September 3, 2024
ASO Conference 2024: Next wave of speakers has been announced
We couldn’t be happier about this year’s line-up at the ASO Conference, including amazing speakers from companies like Adobe, Vinted, Freeletics, Canva, Wolt, and more.
Bring your colleagues — on two stages, the ASO Conference will cover content from the entire growth loop this year: From acquisition, to retention & engagement, and monetization.
Be quick and get one of the last tickets now! Get your ticket →
June 10
Apple announces platform updates at WWDC24
WWDC 24 brought exciting news for app marketers, with Apple announcing several features that can significantly enhance app acquisition and engagement. Notably, the ability to add deep links to Custom Product Pages will improve user engagement by directing them to specific content. The new Nomination Tab allows for direct app nominations for featuring, boosting visibility. Additionally, Apple has streamlined the screenshot submission process by allowing the upload of just one set of screenshots for iPhones and one for iPads, making it easier to manage app assets. We wrote a deep-dive about all relevant updates for app marketers from WWDC24 here →
June 19
Google may soon automatically launch new apps post-download
Google Play Store is reportedly testing a feature that automatically launches newly installed apps once the download is complete. This aims to improve user engagement by encouraging immediate interaction with new apps. The feature is currently in the experimental phase and has been spotted in APK teardowns reported by Indian Express. If implemented, it could streamline the user experience by eliminating the need to manually open apps after installation.
June 18
Apple changes the App Store algorithm — again
On June 18th, AppTweak reported a significant anomaly in the App Store algorithm, marking the second major change in six months, with the previous one on March 12th. It’s crucial to monitor keyword rankings, app metrics, user behavior, and traffic analysis to assess whether this update has positively or negatively impacted your app’s store presence. Staying vigilant will help you adapt your ASO strategy effectively to maintain or improve your app’s performance.
June 24
App Store replaced search term suggestions with top charts
Apple has replaced search term suggestions with Top Charts in the search tab, indicating a shift towards making Top Charts more accessible. This change suggests Apple’s strategy to highlight top-quality apps to users exploring or browsing the App Store. Previously, navigating to Top Charts was difficult for users. This update is likely to drive additional traffic to high-ranking apps, potentially increasing their visibility and downloads.
June 25
Apple stopped providing global search ads popularity for keywords, later reverted
Some app intelligence tools reported irrelevant search popularity for many keywords due to changes in Apple Search Ads logic. As noted by Maxim Melnik of RadASO, Apple started providing app-relevant SAP, showing an SAP of 05 for keywords deemed irrelevant to the app. However, two days later, Apple reverted this change.
June 27
iOS 18 will enable developers to create larger apps and games
As reported by 9to5Mac, Apple is increasing the size limits for apps and games with the upcoming iOS 18 and tvOS 18. The maximum app bundle size will double from 2GB to 4GB, and the limit for on-demand resources will rise from 40GB to 70GB. This allows developers to create more advanced and larger apps without relying heavily on additional downloads. The updates are currently available in beta, with a full release expected this fall.
Interesting Reads/Listens/Watches
How to leverage App Store Seasonality for Sports? | AppTweak
WWDC24 Highlights for App Marketers | Phiture
Meet AdAttributionKit: Are we saying Goodbye SKAdNetwork | AppSamurai
How to get your app featured on the App Store in 2024: a short guide | AppFollow
Before you go
WWDC24 has introduced exciting opportunities for app marketers. Deep links for Custom Product Pages (CPPs) now allow you to optimize user journeys by directing traffic from paid or organic sources to specific pages within your app. This enhancement can boost conversion, engagement, and monetization when tailored to user expectations. Additionally, Apple will simplify the process of nominating apps for featuring directly from App Store Connect. With Apple’s focus on enhancing user browsing and discovery experiences, getting your app featured can significantly increase visibility and public relations.
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