This month’s ASO Monthly edition outlines the most relevant App Store Optimization developments from November. We shed light on trends in ASO, algorithm changes, insights into conversion rate optimization, and tool updates to keep you ahead of the curve.
November 01
New Features on Google Play
On October 31, Google announced exciting enhancements to Google Play. These updates include:
- Enhanced Search Capabilities: Users now receive more personalized and relevant app results.
- Full-Screen Portrait Video Ads: Developers can create engaging, immersive promotional content directly in Play Store listings.
These features aim to improve app discovery and drive user engagement. Read the full announcement here.
November 02
Apple Reportedly Working on a Separate App Store for Games
Rumors suggest Apple is developing a dedicated gaming app that combines features of the App Store and Game Center.
- Personalized game libraries, challenges and achievements, and editorial content.
- Integration with FaceTime and iMessage for seamless communication.
- Support for mini-games via App Clips.
This app is expected to complement Apple Arcade and attract gamers worldwide, potentially launching with future iOS updates. Source here.
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November 11
Google Play Testing a New Feature to Resume Cancelled Downloads
As reported by Android Authority, Google Play Store is reportedly testing a “Smart Resume” feature to enable users to pause and resume downloads within 24 hours and address interruptions caused by unstable connections.
This feature, requiring 5GB of free space and supporting apps under 2GB, could significantly enhance user experience during downloads.
November 15
Play Store Now Displays Videos for Installed Apps
Starting in November, visitors can watch videos for their installed games directly on Play Store listings. These videos, sourced from developers’ YouTube channels, aim to increase engagement among returning users and provide a richer discovery experience.
It’s unclear if this feature will be exclusive to Google Play Partners or rolled out broadly. Either way, it’s a step toward more dynamic app-store interactions.
November 15
Featuring Nominations now available in App Store Connect
After much anticipation, Apple has officially made the updated featuring nomination process available in App Store Connect. Developers can now directly submit nominations for launches, updates, or significant content additions. New tools are available to create custom marketing assets for social media, and developers can receive notifications about featuring placements through the App Store Connect app.
This long-awaited update streamlines promotion efforts, giving developers greater visibility and control over their app’s exposure.
November 25
Apple announces 45 finalists for the App Store Awards 2024
Apple has revealed the 45 finalists for the 2024 App Store Awards. These awards celebrate innovation, cultural impact, and entertainment across categories. They shine a spotlight on global talent and the creativity driving the app ecosystem. Winners will be announced later this year. Read the full announcement here.
Interesting Reads/Listens/Watches
What is the Reply Effect? | AppFollow
The Ultimate ASO Checklist | AppRadar
ASO News and App Store Updates 2024 | AppTweak
The Rising Popularity of Alternative App Stores | AppSamurai
Phiture’s ASO Tip of the Month:
Localization is critical in optimizing store listings and product pages for different languages and regions. But don’t overlook culturalization — understanding native audiences on a cultural level. For example: A gamified theme for app screenshots may perform well in Japan but might not resonate with US audiences. Approaches can vary by niche (e.g., VPN vs. streaming apps), but tailoring listings to cultural expectations often yields better results. Platforms like AppTweak, or user reviews and surveys can help identify effective culturalization strategies.
— Talha Mumtaz, Growth Manager
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