ASO Monthly #119: Apple Blocks 2M+ Submissions, Ask Play AI Search, Google I/O 2026 Announcements, and more…
Apple's 2025 fraud report is out, WWDC26 dates are confirmed, and Google I/O 2026 brought two big Play Store changes worth tracking: Ask Play…
ASO Is Growth Intelligence, Not Just a Store Page
ASO teams sit on two of the most valuable growth signals in the stack: user intent captured before a single dollar is spent, and creative demand…
Why Dating Apps Need a New ASO Approach in 2026
One of the most pressing questions for mobile marketing leaders in 2026 is a familiar one: how do you keep growing in a category that already feels…
Google I/O 2026: What Mobile Growth Teams Need to Know
Google I/O 2026 wasn't short on AI announcements, but the ones that matter most for app marketers are buried in the Play Store updates. Ask Play, new…
ASO Monthly #118: Google Play Niches, Search for Reviews, Algorithm Change, App Rejections, and more…
Google Play's new followable game niches, Apple's SDK submission gate, searchable app reviews on the Play Store, App Store localisation expanding to…
Beyond the Keywords: Mastering ASO Within the Kids’ Category Guidelines
Optimizing a kids app isn't just a smaller version of standard ASO — it's an entirely different compliance framework. Apple's Kids Category and…
Why Your App’s Category on Google Play Might Be Holding It Back
Most ASO teams set their Google Play category at launch and never look back. But category selection shapes more than discoverability, it determines…
ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more…
Stay up to date with ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more!
A Practitioner’s Guide for ASO Tactics for Mobile Games
ASO for mobile games requires a different approach than ASO for other apps. In this guide, we break down the tactics that matter most, including…
ASO Monthly #116: Apple’s Age Ratings, Google Play You Tab, 1.75M Apps Blocked and more…
Stay up to date with ASO Monthly #116: Apple’s new age rating enforcement, Google Play’s You tab rollout, 1.75M apps blocked and more!