How to Launch an App on Google Play

Phiture's Cheat Sheet to Launching an App on Google Play

Download the cheat sheet

Launching on Google Play? Don’t miss this cheat sheet.

There’s a lot to keep track of when publishing an app: from closed testing rules to when your long description becomes visible. This quick-reference guide breaks it all down in one place.

Built for product, marketing, and growth teams, the cheat sheet covers each Google Play release stage (Closed Beta, Open Beta, Pre-Registration, and Production) with crystal-clear info on:

  • What metadata shows up and when

  • Where and how ASO kicks in

  • Which testing options limit visibility

  • How each phase affects your rollout