Phiture's Reach Audit Framework

A robust email and push notification (PN) opt-in strategy is the backbone of a robust CRM strategy. Succeed here, and the resulting reach will ensure a direct and personalized communication channel to engage and nurture audiences, ultimately building stronger connections and inspiring customer loyalty. A healthy reach also enhances customer experience by delivering relevant updates, promotions, and information, increasing the chances of conversion and repeat business.

The Reach Audit Framework is for Growth Marketers wanting to understand their reach to ensure they’re connecting with more users and generating a bigger impact. This resource will help you understand your opt-in rates and benchmark them against industry standards, in order to identify possible drop-offs and opportunities to win-back users.