Mobile Growth Stack Tech LayerTo provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve updated an older article and listed some of the best-known ones here, in alphabetical order.

Please note: This is not a comprehensive directory, there will likely be omissions — if you spot any, or miss your favorite tool, let us know by sending us an email at marketing@phiture.com.

Similarly, if you feel your tool is misclassified, please let us know: the boundaries blur between many of these solutions and we will be happy to update the list to increase accuracy.

Also, some tools can be used for multiple purposes (e.g. marketing automation and A/B testing) and thus appear several times. We aim to keep this page as a live catalog, so expect updates over time.

deep linking

Deep linking 

AppsFlyer OneLink

Adjust

Branch

Firebase Dynamic Links 

Kochava

Singular

a/b test

A/B Testing Frameworks

ASO Giraffe

Apptimize

Geeklab 

Google Play Store Listing Experiments 

Iterable

Leanplum

Lookback 

Optimizely 

Splitmetrics 

Storemaven 

Swrve (also does marketing automation and analytics)

Taplytics

Testflight (test multiple builds simultaneously)

Unbounce (mobile web)

Upptic

Vwo 

crm/lifecycle

CRM/Lifecycle

Adobe Marketing Cloud

Airship

Apptentive

AppHQ 

Autopilot 

Braze

Blueshift 

CleverTap

Customer.io

Easyappreports

Emarsys

FollowAnalytics 

Leanplum (also does A/B test and analytics)

Mapp

Marketo Engage (now owned by Adobe)

MixPanel

MoEngage

OneSignal

OnTraPort

Oracle Eloqua 

Pulsate

Purchasely

Salesforce

Searchads.com

Swrve

Upland

Upshot 

User.com

Vero

Vibes

Vizury

Voucherify

Xtremepush

WebEngage

Zendesk

mobile analytics

Mobile Analytics

Amplitude

CleverTap

Countly

DeltaDNA

Easyappreports 

Facebook Analytics

Firebase

Flurry

Google Play Developer Console

Google Analytics SDK

Google Analytics for Firebase

Heap

iTunes Connect

Leanplum

Mixpanel

Smartlook

Snowplow

Upland

Upsight

mobile attribution

Attribution (Mobile Measurement Platforms)

Adjust

AppsFlyer

Branch 

Kochava

Singular

Tenjin

Attribution (Other)

Algolift

Incrmntal

Metric.Works

monetization

Monetization SDKs

ChartMogul

Mage

Purchasely

Qonversion

RevenueCat