To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here, in alphabetical order.
Please note: This is not a comprehensive directory, there will likely be omissions — if you spot any, or miss your favorite tool, let us know in the comments.
Similarly, if you feel your tool is mis-classified, please let us know: the boundaries blur between many of these solutions and we will be happy to update the list to increase accuracy.
Also, some tools can be used for multiple purposes (e.g. marketing automation and A/B testing) and thus appear several times. We aim to keep this page as a live catalog, so expect updates over time.
Deep Linking
- Yozio
https://yozio.com - Firebase Dynamic Links
https://firebase.google.com/docs/dynamic-links - MobileDeepLinking.org
http://mobiledeeplinking.org - Branch
https://branch.io
A/B Testing Frameworks
- Apptimize
https://apptimize.com - Google Play Store Listing Experiments https://developer.android.com/distribute/best-practices/grow/store-listing-experiments
- Iterable
https://iterable.com - Leanplum
https://www.leanplum.com - Lookback
https://lookback.io - Optimizely
https://www.optimizely.com - Raisemetrics
https://raisemetrics.com - Splitmetrics
https://splitmetrics.com - StoreMaven
https://www.storemaven.com - Taplytics
https://taplytics.com - Testflight (test multiple builds simultaneously) https://developer.apple.com/testflight
- Testnest.co
https://www.testnest.co - Swrve (also does marketing automation and analytics)
https://www.swrve.com
Marketing Automation Platforms
- Adobe Marketing Cloud
https://www.adobe.com/marketing-cloud.html - Apptentive (In-app messages & review prompts)
https://www.apptentive.com - Braze
https://www.braze.com - CleverTap
https://clevertap.com - Eloqua (acquired by Oracle)
https://www.oracle.com/marketingcloud/products/marketing-automation/index.html - Emarsys
https://www.emarsys.com - Kahuna
https://www.kahuna.com - Leanplum (also does A/B test and analytics)
https://www.leanplum.com - Localytics
https://www.localytics.com - Marketo
http://developers.marketo.com/mobile - OneSignal
https://onesignal.com - Oracle Responsys https://www.oracle.com/marketingcloud/products/cross-channel-orchestration/index.html
- Outbound.io (acquired by Zendesk)
https://www.zendesk.com/connect - Salesforce
https://www.salesforce.com/products/marketing-cloud/mobile-marketing - Swrve
https://www.swrve.com - Urban Airship
https://www.urbanairship.com
Mobile Analytics
- Amplitude
https://amplitude.com - CleverTap
https://clevertap.com - Countly
https://count.ly - Facebook Analytics
https://analytics.facebook.com - Fabric
https://fabric.io - Firebase Analytics
https://firebase.google.com - Flurry (acquired by Yahoo)
https://developer.yahoo.com/flurry - Google Play Developer Console https://developer.android.com/distribute/console/index.html
- Google Analytics SDK
https://developers.google.com/analytics - Google Analytics for Firebase
https://firebase.google.com/docs/analytics - iTunes Connect
https://itunesconnect.apple.com - Leanplum (also does marketing automation and A/B tests)
https://www.leanplum.com - Localytics (also does marketing automation)
https://www.localytics.com - Mixpanel
https://mixpanel.com - Smartlook
https://www.smartlook.com/ - Upsight
https://www.upsight.com
Attribution (Mobile Measurement Platforms)
- Adjust
https://www.adjust.com - AppsFlyer
https://www.appsflyer.com - Kochava
https://www.kochava.com - Singular
https://www.singular.net - TUNE
https://www.tune.com - BRANCH
https://www.branch.i
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