Alongside our list “The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers 2021 Edition,” we have decided to publish a guide to the best Mobile Marketing resources, as compiled by members of our Mobile Growth Slack community.
This list was created by Amogh Joshi. Amogh is an indie iOS developer who has been developing apps for over six years, including Journal X, Sleep Z, and Hours X.
Additional contributors to this list include Ron Konigsberg (Singular), Jerome Perani (Purchasely), and Phiture’s Andy Carvell.
This list is intended to help mobile marketers find high-quality social channels, blogs and other content related to their field. Please note: This is not intended to be a comprehensive directory, and there will likely be omissions – if you’d like to add a resource, feel free to add them to this live document.
YouTube Channels
- App Masters – YouTube Channel by Steve P Young which contains some great content on app marketing, user growth, retention, ASO, and much more. He also has a podcast on iTunes.
- App Promotion Summit – YouTube Channel of APS. It’s an event where mobile marketers from around the world share their success stories and give tips on growth.
- App Growth Summit – It is similar to the App Promotion Summit on providing growth content, but it is a great place to keep yourself updated with the mobile marketing industry.
- AppFollow – YouTube channel of the ASO Tool AppFollow.
- AppsFlyer – Mobile Attribution company AppsFlyer runs lots of video series like MAMA board and provides lots of other content.
- App Radar – YouTube channel to learn about ASO.
- AppAgent – There channel contains examples of mobile ads and its related content.
- App Annie – YouTube channel by market intelligence tool App Annie.
- Branch Metrics – YouTube channel by attribution and deep linking tool Branch.io
- CoSchedule – YouTube channel by a marketing team project management tool CoSchedule. They help run and manage the marketing department in a company and teach agile marketing practices.
- InMobiTV – YouTube channel by an ad monetization company InMobi provides useful content related to UA, Retargeting, and Ads.
- Mobile Growth Summit – YouTube Channel by Mobile Growth Association. A mobile growth summit is an event conducted by mobile marketers which is similar to the App Promotion Summit.
- Pollen VC – YouTube channel which has content on financing growth of mobile apps.
- Singular – YouTube channel by mobile attribution and marketing analytics company Singular
Podcasts
- The Darius Mora Show – Interviews with leaders in the app industry.
- Mobile User Acquisition Show – Podcasts episodes of industry leaders on UA and other mobile marketing topis, conducted by RocketShipHQ.
- Apptivate by Remerge. Since 2018, insights from experts every week.
- Appy Hour Talk Show by App Growth Summit. Fun, semi-informative, always relevant and slightly irreverent podcast
- Business of Apps Podcast. Actionable insights from the leaders of the global app industry.
- Growth Mastermind presented by Singular.
- How I grew this by Branch. Dive into the stories behind the world’s top companies and their leaders driving growth.
- Mobile Growth and Pancakes presented by Storemaven.
- Mobile Presence by Peggy Ann Salz. Trends, tools, and tips that will allow you to connect with your customers and increase revenues.
- Mobile Growth Nightmares by Gessica Bicego and Andy Carvell. Behind every success, there are multiple mistakes.
- Mobile Heroes Uncensored – presented by Liftoff.
- App Talk with Upptic – by Upptic. How to grow mobile apps and games, speaking with industry experts about specific strategies, tools, and tactics.
Blogs
- Mobile Growth Stack – Blog Publication by Phiture which contains information on mobile app marketing.
- Mobile Growth Association – Blog Publication which contains information on mobile app marketing.
- Business of Apps – Website for all app related news, data, insights, analytics, and everything else that helps you to monetize and market your app better.
- ASO Stack – Blog publication by Phiture which contains all the information about App Store Optimization.
- AppsFlyer MAMA – Resources for Mobile Attribution & Marketing Analytics.
- Adjust Blog – Blog articles by mobile attribution provider Adjust.
- Singular Blog – Blog articles on the mobile industry, mobile attribution and marketing analytics by Singular.
- AppFollow Blog – Best Practices and New Changes in the ASO.
- AppTweak’s Blog – Great collection blogs for basic and advanced ASO
- Mobile Dev Memo – Blog by Eric Benjamin Seufert on mobile advertising and freemium monetization trade blog
- John Egan’s blog – Growth Engineering Lead at Pinterest.
- Andrew Chen – A16Z principal, former growth lead at Uber.
- The Cohort – daily newsletter with five mobile marketing stories.
Mailing Lists
- ASO Monthly & Phiture Growth Stories – Sign up link at the bottom of the page
- Growth Gems
- MADV by Thomas Petit
- MobileAction Newsletter
- AppAnnie – Create an account to sign up
- AppTweak Mailing List
- Business of Apps
- Adjust Newsletter
- MAMA Cafe
- Singular Newsletter
- Mobile Growth News
- Grow.co Newsletter
- Lenny Ratchinsky’s Product Newsletter – It contains a section on growth
- On the Radar
- Mobile heroes Newsletter
- CleverTap – Download some ebook or visit a blog to sign up for the mailing list.
Slack Groups
- ASO Stack – Slack community for ASO marketers and practitioners.
- Mobile Growth Stack – Slack community for mobile growth professionals! Managed by Phiture.
- Mobile App Privacy (MAP) – Slack community focused on mobile ecosystem privacy and iOS 14 changes by Singular.
- Mobile Dev Memo Slack – General Slack community open to everyone in the mobile space managed by Eric Seufert.
Events
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