Behind every success, there are multiple mistakes and these present a fantastic opportunity for learning and improvement. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy Carvell (Phiture), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.
MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User Acquisition at Hopper. His four years at Hopper brought him to the mobile marketing space that eventually led him to start working in mobile growth work with different companies.
In episode 1 of season 2, Simon talks about a nightmare that started from a false offer notification and later resulted on the front page of an angry community on Reddit.
This episode also features the ‘Brilliant or Bullshit’ section, where the hosts and Simon take a B/B stance on an article by Forbes concerning Apple’s process of killing the IDFA while focusing a bit more on retargeting.
Listen to Season 2 Episode #1 on Soundcloud
