Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging team at Clue & Catherine Bostian, CRM Manager at Delivery Hero

The episode 9 of Mobile Growth Nightmares was recording during App Growth Summit 2019 in Berlin. Usually, Mobile Growth…

Mobile Analytics — Part 1: The step by step guide.

A tracking plan can help tech teams to understand what is wrong in the product, data analysts to understand clusters and patterns…

The essential guide to crafting a successful Growth Loop

These different steps are what any product manager/marketing team / or curious developer should focus on to make sure they're…

Mobile Growth Nightmares Episode 8 — Recorded at MAU 2019 with Adam Lovallo, the mastermind behind grow.co & Fabien-Pierre Nicolas, VP of Marketing at SmartNews

The 8th MGN episode features Adam Lovallo, the mastermind behind the MAU conference and grow.co publication and Fabien-Pierre…

Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and…

Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and Jacques Frisch from Glovo.

Since the dawn of time, the number 7 has had a special place in most civilizations. 7 days in a week, 7 colors in a rainbow, 7…

Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowBoat.io

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego…

The Mobile Triforce: Marketing, Tech, and Data.

In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out…

Exploring users’ Natural Usage Habits

Often, one will pick an engagement metric (monthly, weekly, daily) based on what they think it should be (gut feel) or what they…

Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users…

Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego…

Mobile Conferences and Events List 2019

It’s wise to plan your mobile conferences for 2019 in advance. Therefore, we created the list of the greatest app, growth and…

Minimum Viable Brand

Most app startups tend to focus on product first and finding scalable marketing channels second. But branding IS important for…

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica…

Building an Email Growth Model

This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to…

Let’s talk about Performance Marketing on Google Ads

Performance Marketing is an ever-changing yet challenging field for marketing these days.

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from…

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will…

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the…

Increasing Retention With Push, In-App & Email [Part 1]

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic…