The Creative Playbook for Performance Marketing

Scoring creative hits is a crucial aspect of Performance Marketing campaigns. At Phiture we don’t leave this to chance. We rely on conceptual frameworks to channel our creativity, and systematic testing to ensure incremental results that can then be scaled up.

In this instructive Creative Playbook for Performance Marketing, our team of Designers, Copywriters, and Marketing Professionals outline how to implement processes that yield results when it comes to User Acquisition.

This best practice of the Creative Playbook can be applied to various channels, and across the funnel, whether Google Universal App Campaigns, Apple Search Ads, Google Play ads, or social channels.