What is User Stickiness and How Does It Help Keep Users Engaged?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
What Makes a World-Class CRM Strategy?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
How Google Play’s new Branded Ad Slot is Affecting Organic Downloads
Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced organic…
A Framework for Testing Acquisition Campaign Creatives
Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate your…
How to Determine Paywall Features and Pricing with User Surveys
Learn how user surveys and pricing models can help freemium apps identify mobile app value drivers and willingness-to-pay of their users in order to…
How the App Analysis Framework Inspires Collaboration, Creativity, and Action
Learn how our app teardown framework fosters collaboration, deepens team knowledge of CRM strategy, and inspires creativity. Step-by-step guide for…
Localization for Motion Design: Plotting Processes for Success
When undertaking localized motion design, it’s worth investing time in planning your approach to localizing creatives and how you organize your…
The Subscription Stack: How to Boost Loyalty and Reduce Churn
Discover the vital components of subscriber loyalty to reduce churn, as part of our Subscription Stack blog series. Reduce churn and increase revenue…
Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM
Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM…
How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns
Achieve ASA campaign success with the power of automated rules. Optimize performance and save valuable time. Tailor your approach to diverse markets,…