How Google Play is adapting to the new EU Legislations
Google Play is building shared age-assurance tools, including the Play Age Signals API and expanded Family Link controls, to help developers navigate…
Data for Creatives: Why the Math Isn’t the Hard Part
ASO data is simple once a test hits significance. The real bottleneck for creative teams is ecosystem literacy, isolating variables, and knowing…
Integrated Growth: The Operating Model for Connected Growth Teams
This piece turns the Integrated Growth Manifesto’s “why” into a working “how.” It introduces four terms, data, signal, surface, and action, built…
EU Kids Act: A safer Internet for minors, a change of perspective for digital marketing
The European Commission's new EU Kids Act proposal sets strict safety-by-design rules for platforms reaching minors, introduces phased age-based…
A new AI Digital Frontier: What is coming up in the next year for AI and Digital Marketing in the EU?
Ursula von der Leyen's State of the European Union address laid out what's coming for AI regulation and digital marketing in the EU — from the AI…
Why Acquisition, Paywall, and Lifecycle Are One Funnel (and What Breaks When You Treat Them Separately)
At the median, 94% of subscription app installs never start a trial, and roughly a third of the ones who do still don't subscribe. Most teams respond…
A Practical Guide to Signal Engineering for App Growth Teams
Most campaigns optimize for installs and trials because they're easy to measure, not because they predict value. Signal engineering closes that gap…
Why Producing More Creatives Won’t Save Your Growth Strategy
As generative AI lets every team produce dozens of creative variants a day, output is converging toward a bland visual middle ground. Phiture's…
Braze for Enterprise Apps: When You Need a Partner Beyond the Platform
Most enterprise teams get Braze's basics running well, then stall there while the platform keeps shipping features they never adopt. Here's how to…
Why Mobile Growth Now Demands a More Connected Model
How we're approaching Mobile Growth in 2026 – across paid, organic, CRM, product, creative, retention, and monetization.
