The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

It’s been just over a year since I published my original Mobile Growth Stack post on Medium. I’m continually humbled and delighted to see how growth marketers, CMOs, VCs and entrepreneurs building companies around mobile products have adopted the stack as a framework for their strategic thinking around growth.

When formulating a mobile growth strategy for your business, what factors should you take into account? What tools and techniques should you consider applying? How will you measure success and effectively scale what’s working?