With more than 20,000 games released in the App Store per month, getting discovered is tough for new mobile games. But what if players knew about the game in advance and actively anticipated its launch as fans?

Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over— leveraging audiences, ad networks, budgets, and ad creatives. Yet it can be daunting to spend thousands on acquiring new users without knowing a certain outcome.

Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration of tools will definitely inhibit what a growth team can do, instead sowing confusion and frustration within the organization.

In this article, I outline a framework that helps prioritize development of programmatically driven notifications (applicable to mobile and web push notifications, email, SMS and potentially channels).

For those who aren’t familiar with the Mobile Growth Stack, it’s a sort of ‘mobile cheat sheet’… a one-page chart / diagram that helps growth practitioners think more holistically and strategically.

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or usability improvements) vs growth (sustainably growing the active user base), especially when it comes to engineering resources, which are usually the scarcest and most expensive to deploy.

In this post, I’ll outline the key benefits and costs of implementing a user account system in a mobile product and delve into some of the considerations involved in implementing user accounts.

In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch.

The Mobile Growth Stack contains a lot of information and can be intimidating at first glance. This article explains how to use the stack as a tool to assess current competencies and identify the most attractive opportunities to drive the next phase of growth for a mobile product.