Planta is a (fantastic) example of an app solving a need and quickly ushering users towards the aha! moment, with slick CRM and eye-catching design. Quite simply, the Planta app identifies your house plants, then notifies you when it’s time to water, fertilize, mist, and clean. There’s also nifty features that diagnose plant diseases and recommend optimal light.

The plantcare category has proven fertile ground for new entrants to the market, with increased competition for Apple Search Ads (ASA) during high season. In light of this, Planta wanted to continue to acquire users and make sure that seasonal spikes in search volume were efficiently converted into growth. To do so, Planta approached Phiture to refresh user acquisition in the US market, while keeping the Return on Investment (ROI) up – and Cost Per Install down.

Klimaneustart approached Phiture with a singular, vital challenge: collect 175 000 signatures from Berliners over a three week period for a petition, starting immediately. The stakes were high; by reaching this threshold of signatures Klimaneustart’s campaign would help trigger a referendum to make Berlin climate neutral by 2030. Our Performance Marketing Team got to work.

The broad reach campaign helped significantly expand the pool of users aware of the initiative and ultimately interacting with the page. Over the three week period, Phiture and Klimaneustart reached over 500,000 people and achieved over 1,000,000 impressions on Meta. Overall Klimaneustart was able to surpass its signature goal to reach a total of 261,968 signatures.

Sololearn is a leading online learning platform and aims to make learning to code simple and accessible, all through its mobile app. Sololearn wanted to improve its performance across all channels while also understanding the impact of new markets. For this challenge, Phiture’s positive track record with app performance marketing in lots of different markets as well as our capacity to quickly turn around localized creative concepts, was a key factor in Sololearn’s decision to partner with Phiture.

Over the course of six months, Phiture tested 20+ new markets on GAC and 30+ new markets on ASA. In the process, we tested more than ten different creative localized themes and observed an uplift in all main metrics across both Tier 1 and Tier 2 markets.

Within the first month, for ASA, Installs, Signups, and Trials increased by +14.76%, +29.94% and +14.66%, respectively while Cost per Install, Cost per Signup, and Cost Per Trial dropped by -49.94%, -47.21% and -40.18%, respectively.

For GAC, Installs and Signups increased by+35.57% and +48.01%, respectively while Cost per Install and Cost per Signup dropped by -50.34% and -54.58%, respectively.

The learnings from both channels, in terms of volume and positive unit economics, ultimately informed Sololearn’s expansion strategy.

Using B.Layer’s IAMs, the Lifesum team have recorded impressive wins. In reference to the multi step survey mentioned above, Lifesum measured a +12.48% increase in conversions to Premium among their segment of Free users, while in the Premium segment, Lifesum measured a +22.88% increase in users who started a Meal Plan (any), a +58.82% increase in users who selected the “Runner’s Diet” Meal Plan, and a +294.28% increase in users who selected the “Eat, Lift, Repeat” Meal Plan.

Working with B.Layer has saved the Lifesum team time and resources, allowing their Product Team to quickly create custom IAMs. The smooth integration with Braze means that once a message is ready, Lifesum only need to download the ZIP file with all the assets and upload it into a Braze campaign.

Lifesum have also launched multiple In-App Surveys with different goals built in BLayer, using this feature in use cases such as registering users’ interests in specific challenges or giveaways, or asking users about their lifestyle preferences and then using the data to suggest personalized content.

Headspace is one of Phiture’s oldest clients and is today a well-established, global brand, switching to a full subscription model in 2021. The team at Headspace approached Phiture for help after noticing opt-in rates on iOS were relatively low, especially in the German market. Push notifications contribute to Headspace’s user experience, so it’s important to encourage as many users as possible to opt in as efficiently and unobtrusively as possible.

Implementing this strategy took three months, and, by the end, the revamped user journey with targeted in-app notifications yielded fantastic results. Phiture achieved an +118.35% uplift in push opt-ins in the German language segment of free trialists. We also reached a  +157.05% uplift in the English language segment of members in GDPR countries that had completed one meditation.

These initiatives have increased the total percentage of users that opted in to push notifications for both Android and iOS, proving that the right message at the right time is crucial – this is especially important with Android 13’s changes to push notification permissions. Headspace now has a higher reachable audience to target with regular communications.