How we successfully scaled Hallow’s TikTok audience to support growth in key markets

300%
increase in installs and purchases
412%
increase in installs during Lent
230%
increase in installs during Easter
The Challenge
How to scale TikTok as a channel to further Hallow’s growth, incorporating seasonal campaign launches with a specific focus on key markets to support ambitious growth goals.
“Phiture has been an insanely valuable partner over our high growth period during the last 6-9 months. Salah, Maria, Diogo, and Mila were all extremely knowledgeable and came in immediately (and every week) with recommendations and action items to continue lowering our CACs and overall helping us to scale our channels and markets. Our scale and success on a number of channels wouldn’t be possible without Phiture.”
Evan Laird, Head of Marketing@ Hallow
The Solution
We began by testing targeting options with TikTok, to determine appropriate segments within the potential audience. We then established a creative testing mechanism that focused on identifying creative wins quickly and efficiently; eventually unlocking User Generated Content as a key to success on TikTok, and ultimately expanding to additional markets. Phiture also helped Hallow with the big Lent and Easter campaign launches on TikTok.
