mobile growth nightmares

Behind every success, there are multiple mistakes and these present a fantastic opportunity for learning and improvement. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy Carvell (Phiture), the hosts talk about failures, missed opportunities, embarrassing blunders, and the lessons learned from them.


New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, who works in Growth Marketing at Drops. Drops is a language learning app that helps users learn new vocabulary through fun and fast-paced games. Before moving to Barcelona to start her new career at Drops, Christinne worked for Adidas Runtastic as a User Acquisition and CRM manager.

Christinne shares not just one, but two of her biggest nightmares at Adidas Runtastic. The first was a situation of video assets gone wrong. In a split second, viewers were able to see something that was accidentally captured. Her second nightmare started with an article on a one-pot pasta dish recipe that ultimately attracted negative responses from the Italian community.

In the ‘Brilliant or Bullshit’ part of this episode, the hosts and Christinne discuss the new podcast content format at Blinkist: Shortcasts.

Listen to Season 2 Episode #3 on Soundcloud

Listen to Season 2 Episode #3 on Spotify

Listen to Season 2 Episode #3 on iTunes