Mobile Growth Nightmares S2 E2

Behind every success, there are multiple mistakes and these present a fantastic opportunity for learning and improvement. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy Carvell (Phiture), the hosts talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background at Soundcloud and has worked with various startups for over seven years in the fields of product and growth. Noam

In this episode, Noam opens up and talks about his nightmare at Yeay, an app that allows users to sell their products in video format. What seemed to be a great three months of improved acquisition of Yeay users with an increase in KPIs of about 10-20% turned out to be a case of optimization on wrong events throughout the entire funnel.

In the ‘Brilliant or Bullshit’ section of this episode, the hosts and Noam discuss an article published by The New York Times on Quibi’s shutdown just after six months.

Listen to Season 2 Episode #1 on Soundcloud

Listen to Season 2 Episode #1 on Spotify 

Listen to Season 2 Episode #1 on iTunes  

In few hours