As 9to5mac reported, developers and ASOs were panicking, as suddenly Apple seemed to require changes in What’s New-texts & Descriptions to be reviewed. The change in policy got reverted only one day later, potentially because of app developer backlash or app review requests piling up.

In the ASO Monthly-series we want to reflect on the previous month, to shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tool updates.

Last month a lot happened in ASO, from tool updates, to algorithm changes & the news of the month that Apple is going to revamp the way reviews work, so let’s dive straight in.

Happy 2017! It’s that time of the month to reflect on what happened last month in the world of App Store Optimization with our ASO Monthly digest.

In the ASO Monthly-series we aim to provide App Store Marketers an objective and full overview over emerging trends in app store optimization, algorithm changes, new conversion rate tricks and tool updates.

We’ve created tutorial video for our Google Play App Search Optimization spreadsheet that aims to help you become a bit more strategic with your Google Play Store description.

Apple announced at the 1st of September 2016, that app names of over 50 characters will now be rejected. At WWDC in June 2017 this was further reduced to 30 characters. This didn’t come entirely as a surprise. Partially because Gabriel Machuret whispered it to us a day in advance, but also for any of the following reasons:

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. The effect of this was reiterated in a recent post by Boomerang app, who saw a 16% conversion uplift when they formatted their Google Play Store description. Whilst we haven’t seen this high conversion uplifts on the description before, we did see conversion increases by making clever use of emojis or rich formatting.

Read about everything that happens in ASO in July. New features, new tools, algorithm changes and more.