Join us at the ASO Conference NYC to continue the discussion.

The App Store Optimization Conference on October 3rd will be a special day where organic marketing knowledge is shared for the sake of education of app development and marketing teams, and with the belief that sharing ideas or techniques is not harmful to the growth, but rather a boon for the field of ASO as a whole.

Join companies including Credit Karma, Budge Studios, Walmart, and Jam City at the epicenter of ASO knowledge sharing this side of the Atlantic in New York City. And not only is the ASO Conference the best way to make sure you are on top of the latest ASO updates and techniques, but is also conveniently your excuse to make a visit to New York City happen! After all, who doesn’t enjoy a visit to the Big Apple every so often?

In the early days of App Store Optimization, much of the focus pointed towards prospecting, testing and iterating on the best keyword mix, along with running supporting A/B tests. Yet as the nature of app discovery in the stores evolved so, too did the breadth of levers and factors that ASO practitioners needed to consider expanded. The world of ASO in 2019 has continued to evolve, now beset by new dynamics such as high competition, a need to look globally for growth, an increased focus beyond keywords for app discovery, and a monetization push by both stores which has gradually reduced the volume of organic visibility.

With the first official ASO Conference in Berlin concluded, it’s time for the content recap. The following is a high-level overview of the content covered throughout the conference, with the names of presenters, and if applicable, links to each presentation.

The book on Advanced App Store Optimization, co-authored by myself and Moritz Daan is now available in color paperback print through the ASO Book website!

Following up on Part 1 (Increase Visibility) and Part 2 (Increase Conversions) this is the third post in the ASO Stack series, which will cover ASO tools.

Matrices aren’t just for MBAs and the BCG! They’re a great way to concisely communicate a framework for organizing information in order to make quicker, smarter decisions — precisely the problem they were created to solve.

Recently, we had a discussion with a prospective client whose sole goal was to increase visibility by capturing better rank on a target keyword. We explained that, in order to earn better rank on a keyword, it was necessary to focus on increasing store visitor conversion rate, which was something that this company hadn’t considered.

New 50 character title iOS guideline and much more App Store Optimization news…