The Evolution of Mobile Growth: What’s Changed in 2025
Mobile growth in 2025 is being rewritten. AI is delivering results, privacy keeps shifting, and competition is fiercer than ever. Here’s…
How to Optimize Free Trial Length to Increase Conversion Rate
Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…
Why a Solid Taxonomy is the Foundation of Scalable CRM
A practical guide to CRM taxonomy and why structured data is key to scaling lifecycle marketing, personalization, and team velocity.
Guide to App User Retention Strategies for Long-Term Engagement
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
How Operational Gaps Prevent Growth Teams from Acting on Insights
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
What is User Stickiness and How Does It Help Keep Users Engaged?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
What Makes a World-Class CRM Strategy?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist Updated
With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer insight into…
How Google Play’s new Branded Ad Slot is Affecting Organic Downloads
Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced…
A Framework for Testing Acquisition Campaign Creatives
Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate…
