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The Subscription Stack: Conversion Rate Optimization (CRO)


by Alice Muir

Improving ROAS and Retention through Targeting Returning Users


by Jorieke Van Den Broek

The Subscription Stack: Subscriber Acquisition


by Alice Muir, Natalie Rozenblat, & Anton Tatarynovich

How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements


by Haitham Boulaich

The Organic Growth Impact Measurement Tool for Mobile Growth Marketers


by Hugo Delgado and Kit Kuksenok

How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context


by Salah Mustafa

Mobile Apps and Games Conferences and Events List 2023


by Phiture

5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website


by Gizem Akgül

How to Translate Survey Results into Understandable, Actionable Insights


by Kit Kuksenok

The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly


by Alejandra Escobal

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A collection of our projects and resources on efficient app growth

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