The A/B Testing Framework: How to Level Up Your A/B Experimentation

The A/B Testing Framework: How to Level Up Your A/B Experimentation

It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward as it may seem, A/B testing can be a polarizing subject. Seen as the gold standard of validating a process, the whole process nonetheless creates so much confusion around how to interpret the results that they often paralyze teams completely.

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