Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here to help.

It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward as it may seem, A/B testing can be a polarizing subject. Seen as the gold standard of validating a process, the whole process nonetheless creates so much confusion around how to interpret the results that they often paralyze teams completely.