Checklist: How to Choose a Mobile Attribution Partner
Mobile attribution is one of the cornerstones for growth-oriented apps and part of the fundamental tech layer of the Mobile Growth Stack.…
Implementing the Mobile Growth Stack at a Tech Startup: Shapr3D Case Study
At Shapr3D, we’re creating the world’s first mobile CAD designed specifically for iPad Pro. When Shapr3D released the first promo video, it…
Crowdfunding for Mobile Games: Is it Worth it?
With more than 20,000 games released in the App Store per month, getting discovered is tough for new mobile games. But what if players knew…
Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics
Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over—…
Building Apps for Mobile Growth: Tech Layer Choices
Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration…
RRF: A Framework for Building Impactful Notifications
In this article, I outline a framework that helps prioritize development of programmatically driven notifications (applicable to mobile and…
Mobile Growth Model
I am fond of systems thinking and system dynamics, so I tend to present any business or ecosystem as a systems map outlining key feedback…
How to Build a Growth Model
In this article we’ll set up a very basic growth model and look at some of the important dynamics that you’ll want to capture.
The Mobile Growth Stack: 2017 Edition
For those who aren’t familiar with the Mobile Growth Stack, it’s a sort of ‘mobile cheat sheet’… a one-page chart / diagram that helps…
Growth Engineering vs Product Engineering
One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or…