EU Kids Act: A safer Internet for minors, a change of perspective for digital marketing
The European Commission's new EU Kids Act proposal sets strict safety-by-design rules for platforms reaching minors, introduces phased…
A new AI Digital Frontier: What is coming up in the next year for AI and Digital Marketing in the EU?
Ursula von der Leyen's State of the European Union address laid out what's coming for AI regulation and digital marketing in the EU — from…
Why Acquisition, Paywall, and Lifecycle Are One Funnel (and What Breaks When You Treat Them Separately)
At the median, 94% of subscription app installs never start a trial, and roughly a third of the ones who do still don't subscribe. Most…
A Practical Guide to Signal Engineering for App Growth Teams
Most campaigns optimize for installs and trials because they're easy to measure, not because they predict value. Signal engineering closes…
Why Producing More Creatives Won’t Save Your Growth Strategy
As generative AI lets every team produce dozens of creative variants a day, output is converging toward a bland visual middle ground.…
Braze for Enterprise Apps: When You Need a Partner Beyond the Platform
Most enterprise teams get Braze's basics running well, then stall there while the platform keeps shipping features they never adopt. Here's…
Why Mobile Growth Now Demands a More Connected Model
How we're approaching Mobile Growth in 2026 – across paid, organic, CRM, product, creative, retention, and monetization.
Why Mobile Game Growth Stalls After Launch and How Integrated Growth Can Help
Most mobile games lose 95%+ of users by Day 30, and teams respond by spending more to replace them. The real problem is often disconnected…
Why Attribution Is the Real Reason Integrated Growth Fails in Practice
Most teams blame org structure when integrated growth stalls. The real blocker is usually technical: broken attribution means paid, ASO,…
Web-to-App as a Way to Break Out of Silos and Reach New User Groups
The app store fragments data between paid, organic, and CRM teams, and takes a hefty cut on payments. Here's how web-to-app flows let you…