Media Strategy & Planning
Strategic Performance Marketing consulting to level up User Acquisition campaigns
User Acquisition Audit
Our comprehensive User Acquisition Audit identifies the biggest opportunities for growth to achieve your business objectives. Phiture’s methodical audits draw upon our extensive user acquisition experience and best practice knowledge, to deliver specific and immediately actionable recommendations to scale and optimize user acquisition campaigns.
Company objectives and industry overview
Competitor analysis
KPIs and campaign structure audit
Tech evaluation
User journey
Taxonomy
Evaluation of LTV & incrementally
“Phiture drove big improvements to performance which included a dramatic 32% year-over-year decrease in cost per install and a 61% year-over-year decrease in cost per second post. Additionally, Phiture nearly tripled the number of Apple’s App Store targets in the process testing over 12,500 keywords.”
Once Upon
Performance Marketing
Case Studies
Blinkist
How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple
Growth Resources
User Acquisition Strategy Channel Checklist
Download our checklist for assessing your user acquisition channels.
Our checklist is designed to make sure you are incorporating the most essential elements into your UA strategy, and have all your bases covered when it comes to launching a new campaign.
Blog
The latest from the Mobile Growth Stack
Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM
Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM campaigns. Discover the importance of continuity and collaboration between Growth Teams for successful retention.
How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns
Achieve ASA campaign success with the power of automated rules. Optimize performance and save valuable time. Tailor your approach to diverse markets, avoiding manual errors.
Why Invest in Brand Campaigns on Google?
There are solid reasons you should be investing in your brand campaigns on Google Search Ads. In this article we focus on two particular reasons why: competition and quality control.