Discover the key to a successful mobile game launch. Learn how collaboration between marketing teams and game developers, along with marketability testing stages, can optimize your game's reach and stand out in the crowded marketplace.

Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for testing app or game concepts, designs, ideas, and gives app user behaviour insights before investing in development.