This article is a follow up to a previous article which explored how iOS App Bundles work on the Apple App Store, and how they can elevate your app store optimization strategies. In this article, we’ll focus on Android App Bundles and their role in enhancing ASO techniques for the Play Store.

Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by breaking the rules and guidelines of the app stores. Here we run you through four telltale sign of unethical ASO techniques.

App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You can have up to 10 apps in a single app bundle. Each app bundle has its own dedicated product page, icon, and title which is indexed on several keywords (E.g., your brand name). All the apps included in the app bundle should be either paid or free with a subscription.