Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re continuously improving. Here we take you through how we do things at Phiture to score our creative hits.

With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer insight into how to improve the decision-making process.

In this blog post, Natalie Rozenblat outlines the importance of cross collaboration between marketing, creative, data, and product teams.