When it comes to App Store Optimization (ASO), the Apple App Store is mostly a black box. One of the most important assets to play with to increase discoverability is the 100-character keyword field.

Since we’ve started consulting several companies on their ASO strategy, we began to identify similarities between the issues they were facing and built a pretty extensive Google Spreadsheet to address these issues of Apple ASO Keyword optimization.

This is the second post in the “App Store Optimization Monthly” publication series. The idea behind the publication is to offer a monthly digest in the ever changing landscape of App Store Optimization, and will cover tools for both CRO and App Store SEO, algorithm changes, and more.

This is the first post in a fresh “App Store Optimization Monthly” publication series. The idea behind the publication is to offer a monthly digest in the ever changing landscape of App Store Optimization.