User Acquisition (UA) Audit
Get strategic advice from our performance marketing experts and level up your user acquisition campaigns
In our comprehensive User Acquisition Audit, we will identify your biggest opportunities for growth and help you achieve your business objectives. Using our systematic approach and drawing on extensive experience, we provide you with specialist, carefully tailored recommendations that will help you scale and optimize your user acquisition campaigns.In our UA Audit, we review and expand on the following topics:
Company objectives and industry overview Competitor analysis KPIs and campaign structure audit Tech evaluation User journey Taxonomy Evaluation of LTV & incrementally
Company Objectives and Industry Overview
We will perform a broad, in-depth analysis of your company and review market and industry trends. This, coupled with intensive user research and a review of marketing objectives, will help us ascertain your company’s needs and opportunities and provide channel recommendations per market.
The first part of the report will provide:
An overview of target markets and UA benchmarks An overview of UA trends in the industry Recommendations encompassing UA objectives and acquisition channels based on the above analyses
Competitor Analysis
Using key insights supplied by renowned business partners such as AppTweak and Sensortower, we will perform close analysis of your competitors and gather accurate and diverse intel data points. The acquired data informs the overall UA strategy and tells us which elements to work with in order to successfully compete with your closest competitors.
Using external tools, we will look at when and how a competitor has changed their creative strategy to develop conversion tactics that can then be tested and, if suitable, applied.
Using external tools, we will look at when and how a competitor has changed their creative strategy to develop conversion tactics that can then be tested and, if suitable, applied.