Mobile Growth Nightmares Season 2 Episode 7 — Claire Rozain from Gameloft

In out new Mobile Growth Nightmares episode, we talk with Claire Rozain from Gameloft.

Ideation and Brainstorming for CRM Teams: Introducing the BRAIN Framework

Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…

kick ass mobile app onboarding-min

Kick Ass Mobile App Onboarding

This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this…

Mobile Marketing Resources: 2021 Edition

Mobile Marketing Resources: 2021 Edition

This list is intended to help mobile marketers find high-quality social channels, blogs and other content related to their field.

Mobile growth nightmares

Mobile Growth Nightmares Season 2 Episode 6 — Adam Hadi from Current

In today’s episode our hosts were joined by Adam Hadi, VP of Marketing at Current.

Mobile Growth Nightmares Episode 5

Mobile Growth Nightmares Season 2 Episode 5 — Marta Fogel from 7Mind

In today’s episode our hosts were joined by Marta Fogel, Head of Performance Marketing at 7Mind.

mobilegrowthstacktechlayer

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers 2021 Edition

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones…

What Kills Data-Driven Growth Teams? by Andy Carvell

What Kills Data-Driven Growth Teams?

If there’s one thing that will sap the life out of any data-driven growth team, it’s failing to overcome organizational…

MGN Podcast S2 E4

Mobile Growth Nightmares Season 2 Episode 4 — Clément Halloo from Fabulous

Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.

A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes

A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes

In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust,…

Mobile Stack Slack Phiture Join

Join Phiture’s Mobile Growth Stack Slack Community: The Leading Network for International Mobile Growth Experts

Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile…

strategies to boost growth

12 Pricing Strategies to Boost Growth (During & After COVID-19)

When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers…

how to drive user acquisition

How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade

Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew…

campaigning during covid-min

Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads

In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like…

covid challenges mobile

Campaigning During COVID Part 1: Addressing the Core Challenges

COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer…

mobile conference and events list 2021

Mobile Conferences and Events List 2021

Start the year by looking ahead; take note of the mobile conferences and events in 2021.

Create a Scalable Prioritization Process with the KRRFC Framework

Create a Scalable Prioritization Process with the KRRFC Framework

A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…

subscription optimization framework

The Subscription Optimization Framework: How to Better Monetize Your App in 2021

When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…

mobile growth nightmares

Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

The A/B Testing Framework: How to Level Up Your A/B Experimentation

The A/B Testing Framework: How to Level Up Your A/B Experimentation

It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…

Personalization in CRM

Personalization in CRM: How to Make Your Campaigns Stand Out

Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…