The Subscription Stack: Subscription Metrics
Key subscription metrics help growth marketers understand the impact of initiatives, revenue streams, growth, renewal rates, and…
The Subscription Stack: Tools and Infrastructure
Learn about the optimal tool stack for subscription optimization. Discover how these tools can help increase retention and…
How to Deploy CRM to Create and Strengthen Network Effects
Viral and Network Effects are crucial mobile growth strategies. Here we focus on how CRM can create and contribute to network…
Why Invest in Brand Campaigns on Google?
There are solid reasons you should be investing in your brand campaigns on Google Search Ads. In this article we focus on two…
3D Design for Mobile Apps: Top Trends and Helpful Workflows
3D design is a powerful aspect of creative strategy for mobile apps and games. In this article we introduce the latest 3D design…
The Subscription Stack: Activation, Engagement, and Churn Prevention
Our guide to activation, engagement, and churn prevention to elevate your subscription optimization strategies.
The Subscription Stack: Conversion Rate Optimization (CRO)
Our guide to Conversion Rate Optimization (CRO) that increases the conversion rate for your mobile app subscription.
Improving ROAS and Retention through Targeting Returning Users
In today's highly competitive mobile app market, it's essential for app developers and marketers to find ways to improve Return…
The Subscription Stack: Subscriber Acquisition
Subscriber acquisition refers to any and all activities related to acquiring new app users to your product or service, and…
How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements
Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across…
The Organic Growth Impact Measurement Tool for Mobile Growth Marketers
Phiture's Organic Growth Impact Measurement Tool uses the student’s t-test to gain insights into the impact on organic growth…
How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context
In this article, we run you through the current state of play when it comes to privacy, and identify areas you can adapt your…
Mobile Apps and Games Conferences and Events List 2023
Phiture's list of mobile apps and games conferences and events in 2023, with representatives of Phiture to be at many of them.
5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website
With specific targeting opportunities, various bidding strategies, and responsive ad creation, Google Display Campaigns are a…
How to Translate Survey Results into Understandable, Actionable Insights
In this article we outline how to structure your app user research and translate survey results into actionable insights for your…
The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly
Dynamic pricing is an increasingly popular strategy for apps. In this article we run you through common scenarios for its use,…
How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance
Improving the effectiveness of an app store listing is all about building on what works. Here we cover the optimization basics,…
Scoring Creative Hits: Phiture’s Systematic Approach to Creative Reporting
Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re…
How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)
In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them…
Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool
Toaster is the brainchild of our ASO consultants and data scientists and was built around a single feature: to help scale organic…
Apple’s Far Out Event: Our Mobile Growth Roundup
Our roundup from Apple's 2022 Far Out Event, covering the most important features of the new devices and the details of most…