The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust…

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience

Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically…

Adopting AMP for Email: What Marketers Need to Know

While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile,…

Getting More from Your App: Subscription Monetization Tactics 101

You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the…

Mobile Apps: The Road to First-Party Analytics

What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically,…

Part 1: COVID-19: How to Maintain a Product During a Crisis

We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies…

Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement

Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number…

Three Reasons Why and How Facebook Connect Can Drive Retention

You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a…

App Pricing Optimization Guide

Subscription pricing optimization is hard because it does not give immediate results. Changing your price will change your LTV…

Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud

Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product…

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of…

What Growth Management Tool Should You Choose? None.

What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In…

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co

The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales &…

Mobile Conferences and Events List 2020

Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not…

How to leverage NPS scores in mobile growth

NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product…

Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging team at Clue & Catherine Bostian, CRM Manager at Delivery Hero

The episode 9 of Mobile Growth Nightmares was recording during App Growth Summit 2019 in Berlin. Usually, Mobile Growth…

Mobile Analytics — Part 1: The step by step guide.

A tracking plan can help tech teams to understand what is wrong in the product, data analysts to understand clusters and patterns…

The essential guide to crafting a successful Growth Loop

These different steps are what any product manager/marketing team / or curious developer should focus on to make sure they're…

Mobile Growth Nightmares Episode 8 — Recorded at MAU 2019 with Adam Lovallo, the mastermind behind grow.co & Fabien-Pierre Nicolas, VP of Marketing at SmartNews

The 8th MGN episode features Adam Lovallo, the mastermind behind the MAU conference and grow.co publication and Fabien-Pierre…

Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and…