Mobile Conferences and Events List 2021

Start the year by looking ahead; take note of the mobile conferences and events in 2021.

Create a Scalable Prioritization Process with the KRRFC Framework

A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…

The Subscription Optimization Framework: How to Better Monetize Your App in 2021

When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…

Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

The A/B Testing Framework: How to Level Up Your A/B Experimentation

It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…

Personalization in CRM: How to Make Your Campaigns Stand Out

Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…

Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv

The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…

Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…

Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack

Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…

Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune

MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…

Subscriptions and Single Purchases: The Best Tactics for Product Monetization

In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue…

Promoting Your App Beyond Facebook and Google: The Omnichannel Approach

With time, a lot of analysis, and a fierce growing competition, everyone became increasingly aware of the importance of adopting…

Playable Ads: The Right Way to Use Them for Your App

In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success…

A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games

YouTube influencer marketing may seem like a bit of a dark horse, especially to app marketers who believe that traditional ad…

Non-linear: the Universe of the User Lifecycle

Over some coffee and a six-hour time difference in New York, Donté Ledbetter sat down with the Mobile Growth Stack to talk about…

CRM: Product and Brand’s First Line of Validation

What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app…

Between Mobile and Web: The User Lifecycle in Both Worlds

On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about…

From the Heart: How to Use Emotions to Win Over Your Customers

Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that…

Part 2: COVID-19: How to Launch a Product During a Crisis

In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch…

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your…

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…