Android 13: New Push Opt-Ins and How to Prepare
Android 13 will give users the ability to choose directly in the app if they want to enable push notifications or not. Here is…
Managing retention rate benchmarks & expectations
Learn about the most important factors that lead to successful CRM engagements. Get expert tips in managing expectations and…
Custom Product Pages with Apple Search Ads, How and Why to Use Them
We will explain how to leverage Custom Product Pages with Apple Search Ads, and their importance for your user acquisition…
Mobile Conferences and Events List 2022
Start the year by looking ahead; take note of the mobile conferences and events in 2022.
The Mobile Growth Stack: 2022 Redux
Discover the latest additions and updates to the industry-approved framework, including Paywall Optimization, Predictive…
Behavioral Science in CRM
Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…
Mobile Growth Nightmares Season 2 Episode 7 — Claire Rozain from Gameloft
In out new Mobile Growth Nightmares episode, we talk with Claire Rozain from Gameloft.
Ideation and Brainstorming for CRM Teams: Introducing the BRAIN Framework
Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…
Kick Ass Mobile App Onboarding
This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this…
Mobile Marketing Resources: 2021 Edition
This list is intended to help mobile marketers find high-quality social channels, blogs and other content related to their field.
Mobile Growth Nightmares Season 2 Episode 6 — Adam Hadi from Current
In today’s episode our hosts were joined by Adam Hadi, VP of Marketing at Current.
Mobile Growth Nightmares Season 2 Episode 5 — Marta Fogel from 7Mind
In today’s episode our hosts were joined by Marta Fogel, Head of Performance Marketing at 7Mind.
The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers 2021 Edition
To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones…
What Kills Data-Driven Growth Teams?
If there’s one thing that will sap the life out of any data-driven growth team, it’s failing to overcome organizational…
Mobile Growth Nightmares Season 2 Episode 4 — Clément Halloo from Fabulous
Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.
A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes
In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust,…
Join Phiture’s Mobile Growth Stack Slack Community: The Leading Network for International Mobile Growth Experts
Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile…
12 Pricing Strategies to Boost Growth (During & After COVID-19)
When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers…
How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade
Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew…
Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads
In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like…
Campaigning During COVID Part 1: Addressing the Core Challenges
COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer…