What Kills Data-Driven Growth Teams?
If there’s one thing that will sap the life out of any data-driven growth team, it’s failing to overcome organizational…
Mobile Growth Nightmares Season 2 Episode 4 — Clément Halloo from Fabulous
Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.
A Guide to Your Mobile Measurement Partner’s iOS 14 SKAdNetwork Changes
In this post, we take a deep dive into the solutions offered by mobile measurement partners (MMPs) such as AppsFlyer, Adjust,…
Join Phiture’s Mobile Growth Stack Slack Community: The Leading Network for International Mobile Growth Experts
Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile…
12 Pricing Strategies to Boost Growth (During & After COVID-19)
When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers…
How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade
Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew…
Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads
In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like…
Campaigning During COVID Part 1: Addressing the Core Challenges
COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer…
Mobile Conferences and Events List 2021
Start the year by looking ahead; take note of the mobile conferences and events in 2021.
Create a Scalable Prioritization Process with the KRRFC Framework
A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…
The Subscription Optimization Framework: How to Better Monetize Your App in 2021
When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…
Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops
New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.
The A/B Testing Framework: How to Level Up Your A/B Experimentation
It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…
Personalization in CRM: How to Make Your Campaigns Stand Out
Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…
Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv
The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…
Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning
As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…
Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack
Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…
Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune
MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…
Subscriptions and Single Purchases: The Best Tactics for Product Monetization
In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue…
Promoting Your App Beyond Facebook and Google: The Omnichannel Approach
With time, a lot of analysis, and a fierce growing competition, everyone became increasingly aware of the importance of adopting…
Playable Ads: The Right Way to Use Them for Your App
In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success…
