The Subscription Stack: Subscriber Acquisiton
Subscriber acquisition refers to any and all activities related to acquiring new app users to your product or service, and…
by Alice Muir, Natalie Rozenblat, & Anton Tatarynovich
January 31, 2023
How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements
Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across…
January 24, 2023
The Organic Growth Impact Measurement Tool for Mobile Growth Marketers
Phiture's Organic Growth Impact Measurement Tool uses the student’s t-test to gain insights into the impact on organic growth…
by Hugo Delgado and Kit Kuksenok
January 18, 2023
How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context
In this article, we run you through the current state of play when it comes to privacy, and identify areas you can adapt your…
January 11, 2023
Mobile Apps and Games Conferences and Events List 2023
Phiture's list of mobile apps and games conferences and events in 2023, with representatives of Phiture to be at many of them.
January 3, 2023
5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website
With specific targeting opportunities, various bidding strategies, and responsive ad creation, Google Display Campaigns are a…
December 20, 2022
How to Translate Survey Results into Understandable, Actionable Insights
In this article we outline how to structure your app user research and translate survey results into actionable insights for your…
November 9, 2022
The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly
Dynamic pricing is an increasingly popular strategy for apps. In this article we run you through common scenarios for its use,…
November 3, 2022
How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance
Improving the effectiveness of an app store listing is all about building on what works. Here we cover the optimization basics,…
October 25, 2022
Scoring Creative Hits: Phiture’s Systematic Approach to Creative Reporting
Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re…
October 12, 2022
How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)
In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them…
September 27, 2022
Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool
Toaster is the brainchild of our ASO consultants and data scientists and was built around a single feature: to help scale organic…
September 20, 2022
Apple’s Far Out Event: Our Mobile Growth Roundup
Our roundup from Apple's 2022 Far Out Event, covering the most important features of the new devices and the details of most…
September 8, 2022
Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist
With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer…
September 6, 2022
How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy
Having a solid framework for your creative strategy for mobile user acquisition (UA) campaigns is essential. Quite simply, strong…
August 30, 2022
Top 15 Tips to Unlock TikTok for Your Marketing Strategy
Our top 15 tips to help you improve your TikTok strategy to unlock this channel. These TikTok tips are the result of our own…
August 11, 2022
How to Plan Brand Awareness Campaigns That Boost App Growth
Brand awareness stands at the very top of the conversion funnel. It’s the first point of contact in the process of attracting…
July 22, 2022
Media Mix Modeling for Mobile: What Data is Needed?
Media Mix Modeling (MMM) explained. MMM falls under Predictive Models under Growth and Insights in the Mobile Growth Stack and is…
by Mike Taylor and Michael Kaminsky
July 5, 2022
Achieving a Seamless User Experience: What to Consider Before Mandating Registration
Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is…
June 21, 2022
WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year
Apple’s Worldwide Developers Conference (WWDC) 2022: Apple has announced important updates to benchmarks in App Analytics that…
June 13, 2022
WWDC 2022 Keynote Recap: the Headline Updates for Mobile Growth Professionals
Apple’s Worldwide Developers Conference (WWDC 2022) brought very exciting news to mobile growth professionals this year. Phiture…
June 7, 2022