How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)

In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them…

Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool

Toaster is the brainchild of our ASO consultants and data scientists and was built around a single feature: to help scale organic…

Apple’s Far Out Event: Our Mobile Growth Roundup

Our roundup from Apple's 2022 Far Out Event, covering the most important features of the new devices and the details of most…

Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist

With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer…

How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy

Having a solid framework for your creative strategy for mobile user acquisition (UA) campaigns is essential. Quite simply, strong…

Top 15 Tips to Unlock TikTok for Your Marketing Strategy

Our top 15 tips to help you improve your TikTok strategy to unlock this channel. These TikTok tips are the result of our own…

How to Plan Brand Awareness Campaigns That Boost App Growth

Brand awareness stands at the very top of the conversion funnel. It’s the first point of contact in the process of attracting…

Media Mix Modeling for Mobile: What Data is Needed?

Media Mix Modeling (MMM) explained. MMM falls under Predictive Models under Growth and Insights in the Mobile Growth Stack and is…

Achieving a Seamless User Experience: What to Consider Before Mandating Registration

Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is…

WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year

Apple’s Worldwide Developers Conference (WWDC) 2022: Apple has announced important updates to benchmarks in App Analytics that…

WWDC 2022 Keynote Recap: the Headline Updates for Mobile Growth Professionals

Apple’s Worldwide Developers Conference (WWDC 2022) brought very exciting news to mobile growth professionals this year. Phiture…

Why Your CRM Activities Might Belong with the Product Team not the Marketing Team

In many cases, the placement of CRM with Marketing Teams, not Product Teams is legacy of CRM’s original foundation and has no…

Android 13: New Push Opt-Ins and How to Prepare

Android 13 will give users the ability to choose directly in the app if they want to enable push notifications or not. Here is…

Managing Retention Rate Benchmarks & Expectations

Learn about the most important factors that lead to successful CRM engagements. Get expert tips in managing expectations and…

Custom Product Pages with Apple Search Ads, How and Why to Use Them

We will explain how to leverage Custom Product Pages with Apple Search Ads, and their importance for your user acquisition…

Mobile Conferences and Events List 2022

Start the year by looking ahead; take note of the mobile conferences and events in 2022.

The Mobile Growth Stack: 2022 Redux

Discover the latest additions and updates to the industry-approved framework, including Paywall Optimization, Predictive…

Behavioral Science in CRM

Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…

Mobile Growth Nightmares Season 2 Episode 7 — Claire Rozain from Gameloft

In out new Mobile Growth Nightmares episode, we talk with Claire Rozain from Gameloft.

Ideation and Brainstorming for CRM Teams: Introducing the BRAIN Framework

Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…

kick ass mobile app onboarding-min

Kick Ass Mobile App Onboarding

This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this…