Mobile Conferences and Events List 2021
Start the year by looking ahead; take note of the mobile conferences and events in 2021.
January 21, 2021
Create a Scalable Prioritization Process with the KRRFC Framework
A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…
January 19, 2021
The Subscription Optimization Framework: How to Better Monetize Your App in 2021
When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…
January 12, 2021
Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops
New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.
January 5, 2021
The A/B Testing Framework: How to Level Up Your A/B Experimentation
It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…
December 15, 2020
Personalization in CRM: How to Make Your Campaigns Stand Out
Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…
December 1, 2020
Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv
The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…
November 27, 2020
Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning
As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…
November 11, 2020
Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack
Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…
November 9, 2020
Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune
MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…
October 30, 2020
Subscriptions and Single Purchases: The Best Tactics for Product Monetization
In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue…
October 28, 2020
Promoting Your App Beyond Facebook and Google: The Omnichannel Approach
With time, a lot of analysis, and a fierce growing competition, everyone became increasingly aware of the importance of adopting…
October 21, 2020
Playable Ads: The Right Way to Use Them for Your App
In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success…
October 14, 2020
A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games
YouTube influencer marketing may seem like a bit of a dark horse, especially to app marketers who believe that traditional ad…
October 7, 2020
Non-linear: the Universe of the User Lifecycle
Over some coffee and a six-hour time difference in New York, Donté Ledbetter sat down with the Mobile Growth Stack to talk about…
September 30, 2020
CRM: Product and Brand’s First Line of Validation
What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app…
September 23, 2020
Between Mobile and Web: The User Lifecycle in Both Worlds
On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about…
September 1, 2020
From the Heart: How to Use Emotions to Win Over Your Customers
Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that…
August 26, 2020
Part 2: COVID-19: How to Launch a Product During a Crisis
In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch…
August 18, 2020
Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App
Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your…
August 11, 2020
The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…
August 4, 2020