CRM: Product and Brand’s First Line of Validation

What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app…

Between Mobile and Web: The User Lifecycle in Both Worlds

On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about…

From the Heart: How to Use Emotions to Win Over Your Customers

Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that…

Part 2: COVID-19: How to Launch a Product During a Crisis

In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch…

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your…

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust…

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience

Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically…

Adopting AMP for Email: What Marketers Need to Know

While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile,…

Getting More from Your App: Subscription Monetization Tactics 101

You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the…

Mobile Apps: The Road to First-Party Analytics

What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically,…

Part 1: COVID-19: How to Maintain a Product During a Crisis

We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies…

Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement

Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number…

Three Reasons Why and How Facebook Connect Can Drive Retention

You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a…

App Pricing Optimization Guide

App Stores suck. At least when you want to know how to monetize better. Ever wondered how much could you make if your…

Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud

Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product…

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of…

What Growth Management Tool Should You Choose? None.

What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In…

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co

The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales &…

Mobile Conferences and Events List 2020

Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not…

How to leverage NPS scores in mobile growth

NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product…