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CRM Taxonomy Illustration

Why a Solid Taxonomy is the Foundation of Scalable CRM


by Alejandra Escobal

User retention illustration 2d icons

Guide to App User Retention Strategies for Long-Term Engagement


by Anita Milosavljevic

How Operational Gaps Prevent Growth Teams from Acting on Insights


by Edo Heijnen & Claudia Trujillo

What is User Stickiness

What is User Stickiness and How Does It Help Keep Users Engaged?


by Chris Yim

What Makes a World-Class CRM Strategy?


by Alejandra Escobal

How Google Play’s new Branded Ad Slot is Affecting Organic Downloads

In May 2023, Google started testing a new branded ad slot on the Play Store,…


by Joy Staples

How to Optimize Free Trial Length to Increase Conversion Rate


by Anastasia Karpikhina

A Framework for Testing Acquisition Campaign Creatives


by Haitham Boulaich

How to Determine Paywall Features and Pricing with User Surveys


by Pierre Neau

How the App Analysis Framework Inspires Collaboration, Creativity, and Action


by Inês Pais and Sameer Ginotra

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A collection of our projects and resources on efficient app growth

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