How to Optimize Free Trial Length to Increase Conversion Rate

by Anastasia Karpikhina

What is User Stickiness and How Does It Help Keep Users Engaged?

by Chris Yim

What Makes a World-Class CRM Strategy?

by Alejandra Escobal

Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist Updated

by Natalie Rozenblat

How Google Play’s new Branded Ad Slot is Affecting Organic Downloads

In May 2023, Google started testing a new branded ad slot on the Play Store,…

by Joy Staples

A Framework for Testing Acquisition Campaign Creatives

by Haitham Boulaich