How Google Play’s new Branded Ad Slot is Affecting Organic Downloads

In May 2023, Google started testing a new branded ad slot on the Play Store,…

by Joy Staples

How to Optimize Free Trial Length to Increase Conversion Rate

by Anastasia Karpikhina

A Framework for Testing Acquisition Campaign Creatives

by Haitham Boulaich

How to Determine Paywall Features and Pricing with User Surveys

by Pierre Neau

How the App Analysis Framework Inspires Collaboration, Creativity, and Action

by Inês Pais and Sameer Ginotra

Localization for Motion Design: Plotting Processes for Success

by Michał Gryga

The Subscription Stack: How to Boost Loyalty and Reduce Churn

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Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM

by Alejandra Escobal and Inês Pais

How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns

by Marta Uberti and Marta Ventura

How to Deploy Liquid Code for a Highly Personalized CRM Strategy

by Alejandra Escobal