Now that iOS 15 is here, marketers everywhere will soon be facing the new upcoming features with the same old question: how can I use these to increase conversion? With the new iOS 15 changes, the chance to use ASO to reach and convert more users is bigger than ever, and this is a train everyone wants to board. Once the new product page optimization (PPO) feature rolls out, you’ll need to rethink your strategy in order to use the new capabilities to your advantage, and not just reuse the same strategy you were (or weren’t) using for Google Play.