Every day, millions of reviews are left on Google Play, which gives developers an insight into what users are looking for, what they’re interested in downloading, and what improvements can be made. Download rates can also be dependent on reviews and ratings that help users make decisions about which apps to download. An important request that has been made on the developers’ side has been to give users the access and ability to utilize reviews for apps without having to revert back to the App Details page.
In the past, developers have suggested that it would be more beneficial if users had the access and ability to utilize reviews for apps without having to revert back to the app.
As of recently, there has been a launch of in-app review APIs, fulfilling the long time request.