Following Conversion (Part I: Textual assets), in this article, we will have a deep look into the creative assets, namely icons, screenshots and Immersive App Details Page (we called it the featured store listings in previous articles). By optimizing store assets, you can receive more downloads and hopefully more revenue down the funnel.

In previous articles, we have talked about how to ensure more visitors in the Huawei AppGallery see your app through keyword optimization and getting featured on the home page. The next question is: how to get users to download your app by optimizing your store assets (textual and creatives)? We’ll give you some tips about improving your textual assets, including the title, the brief introduction and the long description.

This is the third article of a series of which we are going to tackle different aspects of App Store Optimization on Huawei AppGallery. If you would like to learn more about the layout and structure of AppGallery, feel free to jump over here.

This is the second article in our series on App Store Optimization on Huawei AppGallery. In the first article, we covered Why Should We Care about ASO for Huawei? In this article, we are going to talk you through the layout and the structure of the AppGallery from a user perspective, comparing different tabs with those on the other two major platforms, the Google Play Store and the Apple App Store.

The US trade ban drew Huawei’s users attention when Google cut off Huawei’s Android license. In this article, we summarize the incident and how Huawei reacted to the trade ban. We also look closer into Huawei’s potential new OS, Hongmeng, and point out why we should already care about the App Store Optimization on AppGallery, a 3rd party Android App Store with 123 billion downloads.

March 27th was one of the biggest days for Apple Search Ads since its launch in 2017. Apple opened up 46 more storefronts for Search Ads and updated the interface and API all at once. Search Ads gives all the app developers a great opportunity to promote their apps directly on the App Store. We are very excited about the changes and have summarized all of the current updates.

In addition to carrying out keyword optimization, apps can boost their visibility on the App Store by being featured. Having your app promoted on the Today, Games or Apps tabs can generate thousands of installs in just a couple of hours, however getting to this point often requires significant effort. Is the hustle worth it?

Search Ads Creative Sets provide an opportunity to improve the performance of app preview and screenshots in search results. They give ASO experts an understanding of what visual assets convert the most visitors. Calculating this can be complex, which is why Phiture has built an Apple Search Ads statistical significance calculator and tool to simplify this process.

From Oct 1, Apple will no longer include apps for iOS or macOS in its iTunes Affiliate Program, that used to generate affiliate links for individuals, allowing them to earn 7 percent of any app purchase through the link. The commission rate dropped to 2.5 percent in April, 2017 and now Apple decided to discontinue the program.