What happens when you need or want to keep your attribution data (install sources & user data) in-house?
Historically, attribution has always been a struggle. Being able to understand where your users are from and what the most engaged cohorts are is a key factor in improving your overall marketing efforts.

A tracking plan can help tech teams to understand what is wrong in the product, data analysts to understand clusters and patterns between users, and marketing teams (in Growth, UA and CRM teams) to drive greater impact on acquisition, retention, and monetization downstream metrics.

These different steps are what any product manager/marketing team / or curious developer should focus on to make sure they're bringing maximum efficiency and best capabilities for their loop to actually drive impact on the acquisition, retention and monetization layers.

In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out of it.