Who we are

Mobile Growth Experts

Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.


different nationalities


experiments run per week


industry frameworks published


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Phiture's PressPlay Technology

AI & ASO — 12 Million Additional Installs in 2 Months

Autonomous and native Google Play Store A/B testing, supercharged by generative AI.

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We work with globally renowned clients to increase visibility and conversion rates through ASO in the App and Play Stores. See our ASO Services >

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Our performance marketing consultants use data insights to develop holistic strategies to optimize cost per acquisition and drive your ROI See our Performance Marketing Services >

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We help you refine your engagement and retention KPIs through in-depth data analysis. See our Retention / CRM Services >

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We draw on years of expertise and optimization know-how to produce Mobile Growth Audits. See our Growth Audit Services >

subscription optimization service

Optimize your acquisition, activation, conversion and retention efforts in concert to grow subscription and subscriber LTV. See our Subscription Optimization Services >

We are an

Award-Winning Consultancy

Being recognized as a leader in the mobile growth industry is something we are happily embracing. But being told doesn’t hurt. Several prestigious awards like the App Growth Awards, The Drum Awards, and the Braze Torchie Awards have acknowledged our hard work over the years and selected us as winners and finalists in various categories.

Our proud

Technology Partners

We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.

From the blogs

Ideas & News

Our publications are based on the Mobile Growth and ASO Stack frameworks. Our experts create articles around topics they are passionate about and round up the latest industry news. These help marketers, founders and growth practitioners develop and evolve their own strategies.

How we fine-tuned PressPlay’s AI models for consistent visual assets

How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app…

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Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers

Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and…

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How Google Play’s new Branded Ad Slot is Affecting Organic Downloads

Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand…

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