Mobile Retention & CRM Agency
Turn New Users into Loyal Customers with Personalized, Data-Driven Mobile CRM
Acquiring new users is only half the battle. To grow sustainably, apps must focus on engaging and retaining users over time.
Our Retention, Engagement, and Mobile CRM services help apps increase user lifetime value, reduce churn, and drive ongoing engagement — using AI-driven segmentation, personalization, and CRM automation, backed by our extensive growth expertise.
Our Retention & CRM Services
Lifecycle Stage Audit
Identify and fix retention gaps at critical user journey stages.
We assess how users engage with your app across onboarding, activation, engagement, and re-engagement stages, and pinpoint opportunities to improve retention and lifetime value.
- Comprehensive product & UX audit
- Data review of user flows and lifecycle stages
- Clear recommendations to optimize conversion and retention at each stage
Mobile CRM Strategy & Setup Audit
Ensure your CRM system is optimized for scalable, personalized user engagement.
A robust CRM is crucial for executing automated and personalized user journeys. We review and refine your CRM to ensure data quality, segmentation, and automation readiness.
- Data structure & quality audit
- Review of messaging strategies and CRM logic
- Recommendations for CRM system setup and improvements
CRM Setup Audit & Advanced Personalization
Deliver hyper-personalized user experiences through advanced CRM capabilities.
Going beyond setup, we help design contextual and personalized user journeys that leverage data and automation to boost engagement and retention.
- CRM & Martech stack review for personalization readiness
- Behavioral triggers and lifecycle campaigns
- Advanced segmentation strategies for targeted messaging
- Personalization tactics across email, push, in-app
Subscription Optimization
Increase subscription revenue and user LTV with structured testing and lifecycle optimization.
We design and refine full-funnel strategies that drive conversions, improve retention, and unlock long-term subscriber value. Powered by data, pricing insights, and tailored CRM flows. See more here.
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Full-funnel subscription audit and strategy
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Conversion rate and paywall optimization
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Geographic pricing tests and monetization review
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Retention-focused CRM and lifecycle campaigns
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Implementation of Phiture’s Subscription Stack Framework
What Makes Our Retention & Mobile CRM Services Different?
- We design tailored lifecycle strategies rooted in user behavior and growth goals and no one-size-fits-all playbooks.
- We use analytics and automation to deliver timely, personalized, and scalable user engagement.
- We focus on lifecycle marketing and user behavior — not just CRM blasts.
- Deep expertise across CRM platforms (Braze, Iterable, CleverTap, MoEngage, etc.).
- Seamless integration with your existing growth stack and tools.
- Tailored solutions, aligned with your app’s goals and audience — no cookie-cutter setups.
Get in touch
Need help with Retention / CRM?
Our services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance.
Our Mobile App Retention Success Stories
Headspace
+109%
Uplift in week 1 retention
Increasing Headspace’s Retention: Healthier and Happier User Cohorts.
SoundCloud
+4.5%
Uplift in plays within 1 day
Fine-tuning SoundCloud’s onboarding: Troubleshooting Segmentation Issues
Blinkist
+6.55%
Uplift in overall book start rate
Blinkist: Inspiring Readers & Boosting Engagement with In-App Messages
We’re working with world-class marketing teams:
“The Phiture Team conducted an in-depth Retention Audit with Fishbrain. Phiture’s experts zeroed-in on key opportunities and delivered strong analytical insights, strategic mobile CRM recommendations and tactical next steps for improving retention and engagement.”
Lisa Kennelly, CMO
Our proud
Technology Partners
We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.
Blog
The latest from the Mobile Growth Stack
Why a Solid Taxonomy is the Foundation of Scalable CRM
A practical guide to CRM taxonomy and why structured data is key to scaling lifecycle marketing, personalization, and team velocity.
Guide to App User Retention Strategies for Long-Term Engagement
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
How Operational Gaps Prevent Growth Teams from Acting on Insights
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.