Mobile Growth Consultancy & Agency

Smarter Growth Starts with Smarter Systems

From pipelines to predictive models, our AI, tech & data services help mobile teams unlock value at every stage of the user lifecycle. We turn raw data into insight, infrastructure into scale, and experimentation into growth.

Our Data, Tech & AI Services

Data Reporting & Visualization

We build custom dashboards and reports with platforms like Looker Studio and Tableau. Our work goes beyond visuals, helping identify KPIs that drive business growth. We automate reporting so teams receive weekly or monthly updates. The service spans taxonomy, tracking infrastructure, and fully tailored data solutions.

  • Custom BI dashboards (Looker Studio, Tableau, etc.)

  • Weekly/monthly automated performance reports

  • Taxonomy + tracking setup from the ground up

  • Visuals that spotlight KPIs tied to growth

  • Built for cross-team decision-making

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AI-Driven Attribution, Analytics & Impact Measurement

With the shift toward privacy-centric frameworks like ATT and SKAN, accurate measurement and attribution have become more complex. We integrate deterministic data from SKAN and other first-party sources with statistical modeling and machine learning to recover a complete view of marketing performance. Our team builds custom experiments and regression frameworks to measure true incrementality and ROAS. Reinforcement-learning systems then optimize channel-level bidding, like Apple Search Ads, ensuring spend is aimed to the highest-return activities.

  • Causal inference, uplift modeling, A/B test design

  • Performance Layers to filter noise (e.g., seasonality vs. paid impact)

  • ROI frameworks tailored to your strategy

  • Funnel and cohort breakdowns

  • Clear reporting for marketing, CRM, and product teams

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AI-Powered Growth Modeling

Our models use machine learning and probabilistic forecasting to predict Lifetime Value and revenue trajectories with high accuracy. By ingesting product, marketing, and behavioral signals, they reveal growth levers, retention gaps, and actionable what-if scenarios. Each model is tuned to your app’s user journey and updates continuously, keeping recommendations aligned with changing market conditions.

  • Custom LTV and retention-based projections

  • Scenario planning and what-if analysis

  • Conversion and activation modeling

  • Insight into where (and how) to scale next

  • Fully adaptable to your app’s lifecycle

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Data Science, Machine Learning & AI Insights

We apply modern AI techniques, from gradient-boosted trees to transformer-based language models, to surface insights that conventional analytics misses. Churn-propensity scoring and generative sentiment clustering boost retention, while competitor intelligence gives a comprehensive market view. Media Mix Modeling uses advanced statistical methods to attribute channel effectiveness accurately and to guide spend and creative selection. Our experiment-design support accelerates the discovery of winning ideas without unnecessary guesswork.

  • Churn prediction and user journey mapping

  • Media Mix Modeling (MMM) powered by machine learning

  • Competitive and sentiment analysis

  • Creative testing guided by algorithmic insight

  • Experimentation backed by causal methodology

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Data Sourcing & API Services

We deliver integrated data solutions that pull from sources such as App Store Connect, Google Play Console, and paid marketing channels. Our API services power internal tools, dashboards, and CRM integrations, and every endpoint is documented with Swagger for seamless setup.

  • API integrations with App Store, Play Console, MMPs, CRM platforms

  • Real-time pipelines to dashboards and engagement tools

  • Internal tools powered by custom endpoints

  • Swagger-documented APIs for easy handoff

  • Scalable, secure architecture

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Marketing Technology

We optimize tech stacks for growth across all user touchpoints. From acquisition to monetization, our solutions enable personalized user journeys. Audits dive into CRM, ETL, and customer-engagement platforms, and we provide clear, actionable guidance to keep data flowing smoothly. 

  • Audits of CRM, analytics, ETL, and engagement tools

  • Full-stack design from acquisition to monetization

  • Implementation and optimization support

  • Aligns data architecture with lifecycle goals

  • Cross-functional enablement for teams

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PressPlay is Phiture’s agentic AI system for scaling and optimizing ASO creative testing.
Let generative AI create hypotheses for testing, generate app store assets like icons or descriptions, deploy, and monitor up to 500 concurrent experiments.

Learn more about PressPlay
ASAi+ logo white background black letters

ASAi+ is Phiture’s highly adaptive, AI-driven solution for Apple Ads.
Advanced reinforcement learning algorithms manage thousands of bids intelligently, allocate budgets to where they drive most impact, and eliminate inefficiencies in ad auctions. Let ASAi+ explore new keywords for you, and find the optimal bid every time.

Learn more about ASAi+

Why Phiture?
Because of our proven impact on app growth:

Awards Phiture

Phiture is trusted by leading brands worldwide — from top subscription apps to global consumer platforms.

Meditation Moments

Meditation Moments Case Study

+47%

Increase in downloads


How Meditation Moments Unlocked Growth on Apple Search Ads Using ASAi+

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Wildlife Studios

168

Experiments deployed in 2 months


How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months

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Invoice Simple

Pinger case study ASAi+

+31%

Increase in installs


How ASAi+ elevated Pinger’s Apple Search Ads

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“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”

Robert Lamvik, Head of Growth

Get in touch

Ready to Start Your Data Journey?

Our data, tech, and AI services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance.

Our proud

Technology Partners

We collaborate with first-class technology companies to ensure our clients receive a quality service.

Blog

The Latest From our ASO Stack Blog

google play store keywords article header

Google Play Store Keywords – How to Find & Use Them

Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users and sustain app growth.

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How to Use User Research to Optimize App Store Presence (ASO Edition)

An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.

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ASO Monthly #108: Major Play Store and Console updates, Trending Searches, Accessibility Labels, WWDC25, AI Q&A on listings, and more!

Latest ASO updates in May 2025 — Major updates from Google I/O, Accessibility labels, WWDC25, AI Q&A on listings, and more!

Read More