Mobile Growth Consultancy & Agency
Smarter Growth Starts with Smarter Systems
From pipelines to predictive models, our AI, tech & data services help mobile teams unlock value at every stage of the user lifecycle. We turn raw data into insight, infrastructure into scale, and experimentation into growth.
Our Data, Tech & AI Services
Data Reporting & Visualization
Dashboards for clarity, not just clicks.
We build dashboards that don’t just report numbers: they surface insight. With strong tracking foundations and clear data storytelling, our reports empower marketing, product, and CRM teams.
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Custom BI dashboards (Looker Studio, Tableau, etc.)
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Weekly/monthly automated performance reports
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Taxonomy + tracking setup from the ground up
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Visuals that spotlight KPIs tied to growth
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Built for cross-team decision-making
Analytics & Impact Measurement
Prove what works. Improve what matters.
We design measurement frameworks that capture the real effects of campaigns, product changes, or market shifts using causal inference, testing, and funnel analytics to guide evidence-based decisions.
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Causal inference, uplift modeling, A/B test design
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Performance Layers to filter noise (e.g., seasonality vs. paid impact)
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ROI frameworks tailored to your strategy
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Funnel and cohort breakdowns
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Clear reporting for marketing, CRM, and product teams
Growth Modeling
Forecast growth with models that reflect reality.
We build models around metrics that actually matter: LTV, retention, and conversion, not vanity indicators. Our frameworks support planning and optimization across acquisition, product, and monetization.
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Custom LTV and retention-based projections
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Scenario planning and what-if analysis
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Conversion and activation modeling
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Insight into where (and how) to scale next
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Fully adaptable to your app’s lifecycle
Data Science, Machine Learning & Insights
Build smarter strategies with advanced methods.
We apply machine learning and statistical models to help teams understand, predict, and influence user behavior. Our data science team uncovers insights that support targeting, creative strategy, and campaign performance.
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Churn prediction and user journey mapping
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Media Mix Modeling (MMM) powered by machine learning
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Competitive and sentiment analysis
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Creative testing guided by algorithmic insight
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Experimentation backed by causal methodology
Data Sourcing & API Services
Your data, connected and ready to use.
We create custom data pipelines and APIs to support fast, reliable decision-making. We ensure your data is accessible, structured, and integrated, with full documentation and team enablement.
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API integrations with App Store, Play Console, MMPs, CRM platforms
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Real-time pipelines to dashboards and engagement tools
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Internal tools powered by custom endpoints
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Swagger-documented APIs for easy handoff
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Scalable, secure architecture
Marketing Technology
Tech stacks that scale with your strategy.
We audit and design marketing tech stacks to support seamless growth across the user lifecycle. From CRM to ETL, we optimize tooling and data flow so you can execute efficiently and adapt quickly.
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Audits of CRM, analytics, ETL, and engagement tools
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Full-stack design from acquisition to monetization
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Implementation and optimization support
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Aligns data architecture with lifecycle goals
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Cross-functional enablement for teams
PressPlay is Phiture’s agentic AI system for scaling and optimizing ASO creative testing.
Let generative AI create hypotheses for testing, generate app store assets like icons or descriptions, deploy, and monitor up to 500 concurrent experiments.
ASAi+ is Phiture’s highly adaptive, AI-driven solution for Apple Ads.
Advanced reinforcement learning algorithms manage thousands of bids intelligently, allocate budgets to where they drive most impact, and eliminate inefficiencies in ad auctions. Let ASAi+ explore new keywords for you, and find the optimal bid every time.
Why Phiture?
Because of our proven impact on app growth:
Phiture is trusted by leading brands worldwide — from top subscription apps to global consumer platforms.
Meditation Moments
+47%
Increase in downloads
How Meditation Moments Unlocked Growth on Apple Search Ads Using ASAi+
Wildlife Studios
168
Experiments deployed in 2 months
How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months
“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”
Robert Lamvik, Head of Growth
Get in touch
Ready to Start Your Data Journey?
Our data, tech, and AI services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance.
Our proud
Technology Partners
We collaborate with first-class technology companies to ensure our clients receive a quality service.
Blog
The Latest From our ASO Stack Blog
ASO Monthly #108: Major Play Store and Console updates, Trending Searches, Accessibility Labels, WWDC25, AI Q&A on listings, and more!
Latest ASO updates in May 2025 — Major updates from Google I/O, Accessibility labels, WWDC25, AI Q&A on listings, and more!
ASO Monthly #107: New Play Console Metrics, Custom Audiences for Promotional Content, Apple Ads Rebrand, and More!
Latest ASO updates in April 2025 — New Play Console Metrics, Custom Audiences for Promotional Content, Apple Ads Rebrand, and More!
ASO Monthly #106: Apps With Widgets Now Easier To Discover, Gemini Answers in Play Store, Mobile Games on PC by Default, and Apple Leans Into AI-Powered Reviews
Latest ASO updates in March 2025 — Apps With Widgets Now Easier To Discover, Gemini Answers in Play Store, Mobile Games on PC by Default, and Apple Leans Into AI-Powered Reviews.