Mobile Growth Consultancy & Agency
Smarter Growth Starts with Smarter Systems
From pipelines to predictive models, our AI, tech & data services help mobile teams unlock value at every stage of the user lifecycle. We turn raw data into insight, infrastructure into scale, and experimentation into growth.
Our Data, Tech & AI Services
Data Reporting & Visualization
We build custom dashboards and reports with platforms like Looker Studio and Tableau. Our work goes beyond visuals, helping identify KPIs that drive business growth. We automate reporting so teams receive weekly or monthly updates. The service spans taxonomy, tracking infrastructure, and fully tailored data solutions.
Custom BI dashboards (Looker Studio, Tableau, etc.)
Weekly/monthly automated performance reports
Taxonomy + tracking setup from the ground up
Visuals that spotlight KPIs tied to growth
Built for cross-team decision-making
AI-Driven Attribution, Analytics & Impact Measurement
With the shift toward privacy-centric frameworks like ATT and SKAN, accurate measurement and attribution have become more complex. We integrate deterministic data from SKAN and other first-party sources with statistical modeling and machine learning to recover a complete view of marketing performance. Our team builds custom experiments and regression frameworks to measure true incrementality and ROAS. Reinforcement-learning systems then optimize channel-level bidding, like Apple Search Ads, ensuring spend is aimed to the highest-return activities.
Causal inference, uplift modeling, A/B test design
Performance Layers to filter noise (e.g., seasonality vs. paid impact)
ROI frameworks tailored to your strategy
Funnel and cohort breakdowns
Clear reporting for marketing, CRM, and product teams
AI-Powered Growth Modeling
Our models use machine learning and probabilistic forecasting to predict Lifetime Value and revenue trajectories with high accuracy. By ingesting product, marketing, and behavioral signals, they reveal growth levers, retention gaps, and actionable what-if scenarios. Each model is tuned to your app’s user journey and updates continuously, keeping recommendations aligned with changing market conditions.
Custom LTV and retention-based projections
Scenario planning and what-if analysis
Conversion and activation modeling
Insight into where (and how) to scale next
Fully adaptable to your app’s lifecycle
Data Science, Machine Learning & AI Insights
We apply modern AI techniques, from gradient-boosted trees to transformer-based language models, to surface insights that conventional analytics misses. Churn-propensity scoring and generative sentiment clustering boost retention, while competitor intelligence gives a comprehensive market view. Media Mix Modeling uses advanced statistical methods to attribute channel effectiveness accurately and to guide spend and creative selection. Our experiment-design support accelerates the discovery of winning ideas without unnecessary guesswork.
Churn prediction and user journey mapping
Media Mix Modeling (MMM) powered by machine learning
Competitive and sentiment analysis
Creative testing guided by algorithmic insight
Experimentation backed by causal methodology
Data Sourcing & API Services
We deliver integrated data solutions that pull from sources such as App Store Connect, Google Play Console, and paid marketing channels. Our API services power internal tools, dashboards, and CRM integrations, and every endpoint is documented with Swagger for seamless setup.
API integrations with App Store, Play Console, MMPs, CRM platforms
Real-time pipelines to dashboards and engagement tools
Internal tools powered by custom endpoints
Swagger-documented APIs for easy handoff
Scalable, secure architecture
Marketing Technology
We optimize tech stacks for growth across all user touchpoints. From acquisition to monetization, our solutions enable personalized user journeys. Audits dive into CRM, ETL, and customer-engagement platforms, and we provide clear, actionable guidance to keep data flowing smoothly.
Audits of CRM, analytics, ETL, and engagement tools
Full-stack design from acquisition to monetization
Implementation and optimization support
Aligns data architecture with lifecycle goals
Cross-functional enablement for teams
PressPlay is Phiture’s agentic AI system for scaling and optimizing ASO creative testing.
Let generative AI create hypotheses for testing, generate app store assets like icons or descriptions, deploy, and monitor up to 500 concurrent experiments.
ASAi+ is Phiture’s highly adaptive, AI-driven solution for Apple Ads.
Advanced reinforcement learning algorithms manage thousands of bids intelligently, allocate budgets to where they drive most impact, and eliminate inefficiencies in ad auctions. Let ASAi+ explore new keywords for you, and find the optimal bid every time.
Why Phiture?
Because of our proven impact on app growth:
Phiture is trusted by leading brands worldwide — from top subscription apps to global consumer platforms.
Meditation Moments
+47%
Increase in downloads
How Meditation Moments Unlocked Growth on Apple Search Ads Using ASAi+
Wildlife Studios
168
Experiments deployed in 2 months
How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months
“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”
Robert Lamvik, Head of Growth
Get in touch
Ready to Start Your Data Journey?
Our data, tech, and AI services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance.
Our proud
Technology Partners
We collaborate with first-class technology companies to ensure our clients receive a quality service.
Blog
The Latest From our ASO Stack Blog
Google Play Store Keywords – How to Find & Use Them
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users and sustain app growth.
How to Use User Research to Optimize App Store Presence (ASO Edition)
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
ASO Monthly #108: Major Play Store and Console updates, Trending Searches, Accessibility Labels, WWDC25, AI Q&A on listings, and more!
Latest ASO updates in May 2025 — Major updates from Google I/O, Accessibility labels, WWDC25, AI Q&A on listings, and more!