In this article, we explore how ASO Managers can prepare for future success in the era of AI-assisted search and discovery, honing in on the areas likely to be of crucial importance for Google’s Bard. Making proactive strides to optimize your app descriptions now, or exploring other such optimization strategies, could prove beneficial in the long run.

Here we outline why Apple Peer Group Benchmarks for mobile growth marketers are so useful, and show you how and where to get started to use them for full strategic effect.