Influencer marketing can be an effective means to secure engaged users for your app/game. However, without proper due diligence measures and a deeper understanding of your product’s target audience, it can also be a volatile marketplace where imprecise data and an element of finger-crossing is the norm. In this piece I’ll cover the wider approach we take to influencer marketing at Flaregames, while digging into how we find the right users; ones we know will really engage with our games.