Case study Yotta x Phiture: How Catchbase Transformed Apple Ads Efficiency & Scale
+288.90%
Monthly increase in first purchases
-63.50%
Reduction in CPA
+191.6%
Growth in registrations
-51%
Drop in CPR
Challenge:
Yotta Lottery, a gamified savings and lottery app, had been actively investing in Apple Ads to accelerate growth. However, as campaigns scaled, one of the core challenges was Competitor campaign performance: cost per acquisition (CPA) surged, and efficiency dropped.
High competition in the fintech and lottery categories inflated bids, while fragmented campaign structures made it challenging to identify what truly drove performance. The team needed a scalable, automated approach to optimize spend, improve efficiency, and drive high-quality users down the funnel — without adding manual overhead.
Trevor Ford
Head of Growth at Yotta
“Partnering with Phiture and implementing Catchbase has unlocked a new level of efficiency for our Apple Ads campaigns. We’re now scaling faster, at a lower cost, and with full confidence that our budgets are being optimized in real time.”
Solution:
Phiture implemented Catchbase, an AI-powered Apple Ads optimization platform that uses reinforcement learning to continuously adjust bids, reallocate budgets, and prioritize high-performing keywords based on live data. With Catchbase, Yotta’s entire campaign structure was rebuilt from scratch following Phiture’s best-practice segmentation:
- Brand
- Non-Brand
- Competitor
- Generic
- Probing & Discovery
Once connected, Catchbase analyzed performance daily, automatically testing and optimizing bids across all campaign types. The system explored new keyword opportunities, prioritized strong performers, and reduced spend on low-converting areas — finding the ideal balance between cost and volume.
This fully automated setup enabled continuous optimization without manual keyword adjustments, ensuring every dollar worked harder toward growth.
Results
- +288.90% monthly increase in first purchases, accelerating monetization and funnel activation
- +191.60% growth in registrations, improving upper-funnel conversion
- -63.50% reduction in CPA – cost per purchase, unlocking profitable scalability
- −51% drop in CPR, acquiring nearly twice as many users per dollar
- +41.92% increase in spend indicates a strong scaling phase.
By integrating Catchbase automation and restructuring campaigns, Yotta achieved a step-change in both efficiency and growth for the Competitor campaign, which brought excellent results listed above.
Catchbase transformed Yotta’s Apple Ads from a costly test into a fully optimized, scalable acquisition engine — one that learns, adapts, and drives growth automatically.
Client: Yotta
Website: https://withyotta.com/
Services: Performance Marketing, Data, Tech & AI