Case Study

How ASAi+ Helped Meditation Moments Decrease Cost per Subscription by 66% and Increase Downloads by 47%

+47%

Increase in downloads

-66%

Reduction in Cost-per-Subscription

Client Summary

ASAi+ is Phiture’s AI bid optimization tool tailor-made for Apple Search Ads auctions. It’s based on machine- and reinforcement learning, and follows its goal to improve campaign performance while reducing costs for our clients.

Learn more about ASAi+

The Challenge

Meditation Moments had been steadily investing in Apple Search Ads and was ready to take performance to the next level. With campaigns already in motion, the team was looking for greater clarity on where the budget was delivering the strongest results. As acquisition goals evolved, improving efficiency while continuing to scale became a key focus.

The Solution

Phiture implemented ASAi+, our proprietary Apple Search Ads optimization platform, to rebuild and optimize the ASA brand campaigns.

We analyzed keyword-level performance to surface opportunities and inefficiencies, then restructured the campaign around high-intent, high-return segments. The budget was redistributed based on live performance signals, allowing the team to make faster, more informed decisions.

The new setup gave Meditation Moments the control and clarity they needed to scale with confidence, turning ASA into a more reliable and efficient acquisition channel.

The Results

  • +47% increase in downloads, driven by improved keyword strategy and spend allocation
  • -51.25% reduction in campaign budget, with better output from less spend
  • Cost per subscription dropped from €14 to €4.79, a −66% decrease
  • ASA became one of the top-performing channels, delivering both growth and sustainability

With the right structure and optimization in place, Meditation Moments turned a slowing campaign into a scalable growth engine – faster, leaner, and ready for the next phase.

“Phiture helped us get more out of our ASA spend — smarter bidding, stronger results, and less wasted budget.”

Floor Kreijkes
CMO, Meditation Moments

“Meditation Moments has already helped more than 1 million people around the world to reduce stress, sleep better and focus on more positive thoughts.”

Client: Mediation Moments
Website: https://meditationmoments.com/ 
Services: ASAi+ — AI-based bid optimization for ASA
Project period: 2025